UPDATED 05:17 EDT / JANUARY 22 2015

Google CEO Larry Page NEWS

Google planning to offer cell services as an MVNO

Google CEO Larry Page

Google is reported to be entering the cell provider space with a deal that will establish the tech giant as a mobile virtual network operator (MVNO.)

The Information claims that the new service will be called “Nova”, will operate on both Sprint and T-Mobile’s networks, and that the project is led by longtime Google executive Nick Fox.

According to the report, Google is attempting to be creative with plan pricing by experimenting with “communication apps.” It’s not clear exactly what they are, however it may be something related to Google Voice and the use of VOIP to make calls.

By establishing an MVNO, Google would be able to control all aspects of a users mobile experience, expanding from its current base of software and hardware to the actual mobile network their devices run on.

The idea of Google becoming a mobile phone service provider isn’t fanciful: it already offers internet services such as Google Fiber, and with Project Loon it want’s to offer data services across the world.

Google also unsuccessfully bid on wireless spectrum licenses back in 2007 – 2008, although Google’s new bid to become a telco in 2015 seems like a bolder move.

A launch of the service is said to be likely this year.

image courtesy: David Paul Morris/Bloomberg


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU