UPDATED 23:15 EDT / FEBRUARY 26 2015

NEWS

Deep-linking startup Branch Metrics takes $15 million Series A

branchDeep-linking startup Branch Metrics Inc. has raised $15 million Series A in a round co-led by New Enterprise Associates (NEA) and Ben Narasin, that included Pejman Mar Ventures, Zach Coelius, Cowboy Ventures and TriplePoint Capital.

The company offers a solution that promises to make app installs, sharing, and user viewing experiences that are seamless and don’t break at the app store.

The Branch Metrics platform powers links that point back to apps for shares, invites, referrals, and more. The company claims to make it incredibly simple to create powerful deeplinks that can pass data across app install, making the entire app experience better.

“Four years ago, just 3% of Internet use was through a mobile device – today the total is nearly 40%. As native application use is the preferred mobile experience, Branch links make the native app transitions much smoother for the end user and more like the familiar experience of web page transitions,” CEO and co-founder of Branch Alex Austin said in a statement.  “At the rate developers are adopting Branch links, it’s very likely that by the end of 2015, every person with a smartphone will have benefited from our technology.”

Since launching five months ago, the company has delivered 20 million links to pages inside apps across their network of app developers, with the total number of links expected to grow more than over 100 million within three months.

Current customers include HotelTonight, iHeartRadio, Instacart, Coffee Meets Bagel and more.

Based in Palo Alto, Branch Metrics has raised $18.1 million to-date including this new round.

The company said it would use the new funding for market expansion of their mobile linking platform.


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