UPDATED 08:30 EDT / MARCH 02 2015

Inhi Cho Suh IBM Interconnect 2015 NEWS

IBM to leverage analytics and partnerships to drive business forward| #IBMInterconnect

Inhi Cho Suh IBM Interconnect 2015The IBM Corporation‘s announcements around cloud services and cloud capabilities at the IBM Interconnect conference last week are in-line with flattening and accelerating the organization. “It’s about speed,” said Inhi Cho Suh, VP/GM of Big Data, Integration, and Governance at IBM, “and being market-oriented.” IBM also announced a partnership with Juniper and additional capabilities in “terms of twitter in the Big Insights Hadoop Service in the cloud on Bluemix,” said Cho Suh. She sat down with theCUBE co-hosts John Furrier and Dave Vellante to discuss how these changes are shaping IBM’s future in the enterprise marketplace.

 

Looking to Business Outcomes

 

IBM offers clients a “deep industry understanding of applying the technology and delivery in the context of whatever solution [they’re] solving for,” Cho Suh asserted. She remarked that “it’s the combination” of IBM technology that enables them to offer clients such an expanse of services. IBM’s layers of technology, data, analytics, and domain expertise in-context domain expertise allow the tech giant to delver business outcomes, Cho Suh explained.

 

Offering Analytics Capabilities and Solutions

 

IBM is honing in on on horizontal platform capabilities, especially when it comes to analytics, reported Cho Suh. “We have a team that’s focused on horizontal platform capabilities,” she said. “They think about the entire information and analytics stack of technology,” she continued, “such as the relational database, warehousing, business intelligence, and reporting.” They also focus on Hadoop and emerging technologies in analytics like “innovations around Spark” and “stream computing and real-time stream processing.”

On top of their analytics platform, Cho Suh continued, IBM also has “a layer above it which we call cloud data services.” This is, she explained, “the set of data and analytics services that you want to be alb to expose and compose in the cloud.” The goal behind the cloud data services, Cho Suh said, is to encourage new kinds of applications envelopment, “as well as a much more of a self-service environment.”

Cho Suh called out that analytics solutions are also a key focus for IBM, like “Predictive maintenance equality or PCI around customer insight, vertical applications, and industry solutions.” She also touched on “the NOW Factory,” which she described as IBM capabilities dealing with “Telco analytics for customer service providers and network operators.” These solutions, she detailed, are “about vertical orientation of the data and analytic stack to apply to different roles, professions, and industries.”

 

Implementing Applied Analytics

 

The Watson Unit at IBM is “engaged at deeper levels,” in order to provide what Cho Suh called “the next generation” of cognitive applications. These capabilities, she said will be applied “to the domains of insurance, medicine, and wealth management.” In order to make Watson capabilities as effective as possible, said Cho Suh, there are “a couple of phases.” First, she explained companies need to have enough data and information, both structured and unstructured. With enough evidence, Cho Suh says that Watson offers the ability to as “very rich questions and interact in a very human way.”

 

Partnership with Juniper: How Metrics Will Improve Performance

 

Partnering with Juniper makes sense for IBM, said Cho Suh, because “Juniper is uniquely positioned to extract as much data at the network level than any other of its contemptorary companies.” The plan for their partnership, she continued, is to “augment that data and augment knowing what’s happening in that data flow.” Furthermore, she said, IBM will begin “embedding unique capabilities in the network router.” That way, Juniper will be able to amplify data “with key metrics that can help things like bottlenecks, latency, performance, optimization, and customer service.” With these capabilities, Cho Suh explained that network operators will be able to “change in real time and see different type of application usage and customer service usage.” Above all, the partnership presents “an opportunity for us to unpack that knowledge to improve the quality of service,” she said.

 

Taking the World’s Pulse Possible with Twitter

 

The IBM executive also touched on the partnership with Twitter as an exciting advancement for IBM. It allows customers to take, in a meaningful way, “the pulse of what every individual citizen or professional is thinking…to impact buiness decision making.”

IBM and Twitter announced their partnership in October 2014. In December of the same year, IBM started training “thousands of consultants around the use of twitter data, certifying them in very unique ways on delivering twitter within a business context.” On another level, Cho Suh said, the partnership has allowed Twitter data to flow “through IBM analytics software capabilities, Watson analytics, and Big insights for Hadoop.” IBM has also “enabled Twitter with our Bluemix department for app development.” In the second quarter of 2015, she added, there will be a set of IBM-Twitter integrated solutions announced.

Part of the Twitter partnership that is so valuable, said Cho Suh, is how important social context can be. “We’re entering an insight economy,” she explained, and part of the challenge in this new age is to “marry data sets from a variety of sources.” This means combining “internal data and social data with other types of industry data and open government data.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM InterConnect.


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