Pivotal Software, Inc., the Big Data and software arm of EMC Corp.’s Federation, has built its business on the value of data.

“Our go-to market is focused on building new, agile applications,” Craig Steel, Pivotal’s GM and senior director of Global Strategic Alliance, told theCUBE during EMC World 2015. “Those applications eventually have data associated with them. That data can be analyzed … apps like Pivotal Cloud Foundry really speed up that process in new and interesting ways.”

Delivering complete solutions to customers

“Having Pivotal as part of the Federation enables us to work closely on building and delivering complete solutions to customers,” said John Cardente, engineer and CTO for EMC, who also joined theCUBE. “It’s about data, analytics and applications — you need to do all three.”

Steel and Cardente discussed the insights that can be uncovered with a broader data set. The analytics get especially interesting in the Internet of Things. As Cardente explains, an app used to conclude whether a person walked 10,000 steps a day, “Now, it may tell you, ‘I looked at your calendar. Why don’t you walk from this building to that building so that you can get closer to your goal.’ That’s just one kind of prescriptive thing that you can do with analytics if you can process data quickly.”

Watch the full interview below, and be sure to check out more wall-to-wall EMC World coverage from SiliconANGLE and theCUBE.