Speaking on theCUBE at EMC World, John Furrier and Dave Vellante speculated on EMC’s technological next steps and industry future. To maintain its position at the top of the heap, Vellante suggested that “EMC is eating it’s young,” cannibalizing its older technologies to make room for newer options, making them, Vellante said, “very well positioned for the conversation in Big Data.”

Furthermore, he added, EMC is “positioning better for the conversation in Cloud” and is “clearly well positioned for converged infrastructure.”

The question, according to Vellante, is whether things will move forward “fast enough to compensate for the old stuff.” A “managed decline,” he said, is a “tricky transition.” Looking forward, Vellante wondered how EMC will compete in the Cloud “against the likes of Amazon” and whether EMC should “become more like Cloud services.”

What’s next for EMC’s business strategy?

For the time being, Vellante recounted, EMC is “not going to go big in services.” For now, he explained, “EMC wants to do services with an ecosystem play.” There are other moves, Vellante suggested, that EMC can make, in “the app space,” for example.

Above all, Furrier suggested, “They need to take care of their current situation — they need to get out of the box business.” In the current competitive market, Furrier advocated that EMC “build an OS for the data center and enterprise,” despite the disruption this might cause. Furthermore, Furrier put forward the notion that “EMC has to become a utility platform with a business model that can compete in the current era.” The “game-changing moves” that EMC needs to make, said Furrier, should be “real-time, API-based” and include “unlimited compute.”

Vellante also questioned EMC’s approach, wondering whether EMC will “transform into a platform.” VMware, he proposed, may be what helps EMC play in that space. If EMC “[goes] in with a platform,” it will be able to “produce value for the customer ASAP.” If that happens, he said, “Wall Street will recognize.”

And recognition from Wall Street would be important for EMC, Furrier remarked, because, “For three years, the stock has been flat.” Right now, EMC has “all the things you want from a successful company, but not being rewarded for it.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2015.