UPDATED 07:10 EST / JUNE 12 2015

NEWS

Olala: French company launches the world’s first smart bikini to stop you getting sunburned

Because you can never have enough internet connected devices, a French company has launched the worlds first Connected Bikini (in French: bikini connecté.)

The idea for the bikini came from the designer seeing sunburned people at a beach, with Marie Spinali, Head of Design at Spinali, the company behind the design, telling The Telegraph the project came from an off-the-cuff remark after seeing people looking like lobsters still in the sun.”

To prevent sunburn, the bikini includes a removable UV sensor that measures exactly when sun cream should be applied or re-applied for those sporting the bikini by the pool, or down on a beach.

The sensor, not surprisingly, is also waterproof, so there are no problems with going for a swim with it in place.

The tech is fairly simple: a user inputs, via a supporting mobile phone app their skin type. The sensor itself monitors the ambient temperature, and communicates that back to the app, which calculates, based on a users’ skin type, exactly how long it will be until they need to slap on more sunscreen to avoid be sunburned.

A user is then advised by the app when they need to take action; as a note to those with dirtier minds, no: the bikini sensor does not vibrate.

Everything has a price

How much for a smart, internet-connected bikini?

Well, they’re not cheap, coming in at €149 ($167.)

If wearing a bikini isn’t your thing (i.e. you’re male) or you don’t want to spend quite that much, there is good news: the same company also offers a smart beach towel.

The smart beach towel features the same sensor as in the bikini, is waterproof and removable as well, and will only set you back a somewhat more modest €99 ($111.)

There’s no word on whether the smart connected bikini or the beach towel will be sold outside of France, but the company does have an online shop; where they ship to though isn’t immediately clear however as the site is in French.


A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.