UPDATED 22:00 EDT / JULY 27 2015

NEWS

Upheaval in the Big Data installation market | #HadoopSummit

The Big Data market continues to undergo dramatic changes. Aidan O’Brien and Chris Harrold, members of EMC’s Solutions Group, sat down with theCUBE, SiliconANGLE’s Media team, at Hadoop Summit to discuss these changes.

O’Brien, senior director at EMC, said the company is seeing a wide range of consumers with vastly different needs.

Confusion in the Big Data market

“A great variety of different levels of maturity [in the Big Data market] … a lot of customers who know it’s important, but really don’t know where to start,” he said. “Other customers who, they know what they want to do, but they lack the skills, and they see the technology’s changing so quickly and they don’t actually know how to get their hands dirty.”

O’Brien continued: “And then there’s others … who have got the skills, they’ve got the vision, they know what they want to do, and then they just say, ‘Well, give me that platform and let me go and do the work.’ So, really a very wide variety.”

Many customers are also wrestling with how to do data analytics in the Cloud without violating data sovereignty or data privacy principles, further adding to the complexity.

Where the rubber meets the road in the DevOps space

Harrold, Global CTO – Big Data Solutions at EMC, also believes there is a lot of upheaval in the market at the moment.

“A lot of early adopters are in the re-architecting phase right now, where they’ve run up against some sort of either technical or even just operational limit,” he said. “I really believe this is where the rubber meets the road in the DevOps space, and that convergence of cloud and data analytics is really starting to drive that in the market.”

There is a wide breadth of consumer for analytics suite, Harrold added. “People are talking about the challenges of getting to that analytics model, and one of the keys is just getting the infrastructure itself out of the way and making that dead simple,” he explained. “That’s where Cloud and DevOps obviously come in.”

The bottom line is business

Even with the challenges that infrastructure poses for Big Data installations, O’Brien said the bottom line is still business.

“If you look at those deals that are going down with customers, the largest component of those deals is indeed the infrastructure element, it still costs a lot of money,” he said. “But it’s not where the control point is. The control point is the business outcome. How are we using all of those technologies that are actually going to enable businesses to use those analytics, to build those applications rapidly?”

He continued: “And in terms of what’s happening next, for me, it’s you’ve got to have the ability to bring together data with analytics and applications, and it’s only if you can bring those three things together can you actually make a real difference.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Hadoop Summit 2015.

Photo by SiliconANGLE

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