The rumors are true, Apple is indeed hosting an event on September 9, 2015. The invites, sent by Apple to media outlets today, state that the event will take place at the Bill Graham Civic Auditorium in San Francisco starting at 10 a.m. PDT.

As per tradition, the invite is vague on what we can expect, but Apple has left us a bit of a clue with the simple “Hey Siri, give us a hint.” tag line.

Netizens were quick to turn to Siri, well those who own Apple devices for that matter, and asked Siri to give them a hint.

Apple’s AI has various responses to the query; some pertaining to a big announcement happening on the said date with phrases like “look deep within yourself to find the answer.” Siri obviously will not reveal the real answer, but has been prepped for a heavy marketing coup by Apple in the days leading up to the event.

What to expect on Sep. 9

We expect Apple to launch at least two devices on September 9, the iPhone 6s and iPhone 6s Plus. The devices are rumored to look physically the same as its predecessors and will feature some upgrades including a better processor, a stylus for the larger iPhone 6s Plus and Force Touch technology, to name a few, and we can expect pre-orders of the devices to kick off on September 11.

Image  source: Apple