UPDATED 04:13 EDT / SEPTEMBER 04 2015

NEWS

Luxury gold smartwatch market heats up: 23-karat LG Watch Urbane Luxe vs. 18-karat Apple Watch Edition

If the gold-colored LG Watch Urbane was not bling enough for you, there’s good news. LG Electronics MobileComm USA, Inc. has unveiled a 23-karat gold plated limited edition luxury version, dubbed the LG Watch Urbane Luxe.

The LG Watch Urbane Luxe comes with a handcrafted alligator leather strap secured with a deployment clasp. According to LG, the leather strap goes through 50 separate steps in its creation, handled by 30 leatherworkers. To add to the upmarket look and exclusivity, the Watch Urbane Luxe is sold in an exclusive piano-gloss lacquer case and only 500 individually numbered units will be produced.

LG says it chose a 23-karat gold heavy plate as it is stronger and harder than 24-karat gold used in jewelry, yet offers a deep luster of gold not found in 18-karat gold favored by luxury watch makers.

There is of course already an 18-karat gold smartwatch on the market – the Apple Watch Edition. Apart from the differences in technical specifications – which we compare below – the Apple Watch Edition differs from the Watch Urbane Luxe in that it is made from solid 18-karat gold instead of simply being gold plated and, perhaps most notably, the base model costs nearly 10 times as much.

So if you’re looking for a “budget” luxury gold smartwatch, read on to see how the LG Watch Urbane Luxe stacks up to the Apple Watch Edition – at least in the tech department; we’ll leave the style decision up to you.

Watch face shape

LG Watch Urbane Luxe: Round

Apple Watch Edition: Square

Dimensions and weight

LG Watch Urbane Luxe: The 24-karat plating will likely make the Watch Urbane Luxe heavier than the base model, but it measures the same at 45.5 x 52.2 x 10.9mm. Weight should be somewhere north of 66.5 grams.

Apple Watch Edition: 38 ×33.3 × 10.5mm / 42 ×35.9 × 10.5mm, 40g/48g/53g

Display

LG Watch Urbane Luxe: 1.3-inch POLED capacitive touchscreen, 320×320 pixels.

Apple Watch Edition: Retina Display with Force Touch

Processor

LG Watch Urbane Luxe: Qualcomm Snapdragon 400, 1.2GHz with 512MB of RAM.

Apple Watch Edition: Apple S1 which is a “customized application processor that together with memory, storage and support processors for wireless connectivity, sensors and I/O comprise a complete computer in a single package.”

Network and connectivity

LG Watch Urbane Luxe: GSM / HSPA / LTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.0.

Apple Watch Edition: Wi-Fi 802.11 b/g/n, Bluetooth 4.0.

Memory

LG Watch Urbane Luxe: 4GB internal storage.

Apple Watch Edition: 8GB internal memory (with an estimated 2GB of internal storage for music and 75MB of storage for photos).

Sensors

LG Watch Urbane Luxe: 9-Axis (Gyro, Accelerometer, Compass), PPG (Heart rate monitor), Barometer

Apple Watch Edition: Heart rate sensor, accelerometer, ambient light and gyroscope.

On the back of the case, a ceramic cover with sapphire lenses protects a specially designed sensor that uses infrared and visible-light LEDs and photodiodes to detect your heart rate during workouts and when using the heart rate Glance.

Battery

LG Watch Urbane Luxe: 410mAh, non-removable Li-Ion battery. No detail on battery life.

Apple Watch Edition: Expect up to 18 hours of battery life or whole day of battery-life across a range of activities. Charging the Apple Watch will literally be a snap, as the magnetic charger attaches to the back of the Apple Watch easily.

Operating System

LG Watch Urbane Luxe: Android Wear, now compatible with iOS.

Apple Watch Edition: watchOS

Price

LG Watch Urbane Luxe: $1,200 limited to 500 individually numbered units available in the U.S. only and available for pre-order at www.REEDS.com or by visiting any REEDS Jewelers location.

Apple Watch Edition: Starts at $10,000 and could go as high as $17,000.

Images via LG

A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU