UPDATED 15:55 EDT / OCTOBER 09 2015

NEWS

Small businesses make a play for a piece of the big business pie | #reinvent

The latest developments in the tech world aren’t coming from big companies with unlimited budgets, but rather from groups of developers getting together with a fresh new idea in mind. These small businesses can make a play for a piece of the big business pie thanks to a boost provided by open-source software and Cloud storage.

To help investigate this change in the way the world works, John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, sat down with Gus Robertson and Peter Guagenti to talk about the small business experience. Robertson is the CEO of NGINX, Inc., and Guagenti is the chief marketing officer of NGINX.

Open and accessible

The conversation opened with Robertson noting that NGINX has been at the forefront of Cloud and open-source developments. These two technologies have helped the company grow its use base. Guagenti then explained that people want their content to come in more forms and to have more ways of getting to their content. The question businesses face now is how to make things more accessible.

That’s where the modern Internet web comes in, Guagenti continued. Through the web, customers and users can find their content in new ways. Today, that means through mobile devices and distributed services.

Move fast, scale at will

The pace of innovation is driving business, Guagenti said. To ride this wave, businesses need to change the way they operate, moving to a DevOps model. This idea is becoming more mainstream. Companies are also going Cloud-native, focusing on software-based technology that can be elastic to the changing needs of a business.

Roberston explained, with the Cloud becoming mainstream among new companies, larger businesses are taking it more seriously. They have to. In the old days, companies would drop huge chunks of capital into storage and more on license fees for tech and software. Now, open-source software is proving solutions, and the Cloud is offering the storage and processing power for cheap. Guagenti backed up the point, adding that this enables young companies to spend their funds on development instead of infrastructure. That means new opportunities, and new competition, can spring up in an instant.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Amazon re:Invent 2015.

Photo by SiliconANGLE

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