UPDATED 10:30 EDT / MARCH 09 2016

NEWS

‘Winning’ with unified communications in the mobile age | #EC16

In the tech business, Unified Communications (UC) is the integration of real-time communication services like text chat, voice, mobility features, video conferencing and the web with static services, such as voice mail and fax. Essentially, it brings together all the ways businesses talk into one cooperative whole. As workers and customers go mobile, UC has become more important than ever.

To gain some insight into the world of UC, John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, talked with Peter Santeusanio, partner and CTO of BCStrategies.com, at the Enterprise Connect 2016 event in Orlando, Florida.   

Weaving into the fabric of tech

Santeusanio started the discussion by pointing out that UC is woven in with all sorts of other things, especially in the tech world. He said that UC is not a distinct technology, but rather something that weaves into everything else. Classic forms of communication, he said, are evolving. Connecting new ways of communication with old-school business processes is a hot area right now.

Silo-type communication systems, he said, are merging. Communication as a discrete process is going away. Instead, communication is becoming a part of everything a company does. How people buy things and do business is changing. Today, people are going direct to the source.

Collaboration and the cloud

Major companies can’t change their infrastructure on a dime, Santeusanio said. Because the big boys are slow to move, new ways of communicating are taking hold in smaller businesses and working up from there. The trick, he explained, is understanding who will learn to communicate and sell direct to the customer.

The cloud has put a new spin on UC. Santeusanio pointed out how in legacy companies, every application would have its own interface, but now people expect all sorts of systems and devices to interconnect. Those who can make that happen, he said, are going to win in the long-term.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of OCP U.S. Summit 2016.

Photo by SiliconANGLE

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