Self-driving cars, real-time video collaboration, data decision-making algorithms — the technologies and applications exciting businesses and consumers all have lightening fast memory as their backbone. But the reality, according to Eric Endebrock, VP of storage solutions marketing at Micron Technology, Inc., is that flash memory and storage has yet to penetrate the industry — only about five percent is flash.

Endebrock told Stu Miniman, cohost of theCUBE, from the SiliconANGLE Media team, that as developers delve more into artificial intelligence, it’s all about flash memory. The reason is real-time data, real-time analytics, real-time decisions, real-time streaming. “Real time is the most exciting part of Open Compute and where it all comes together.”

Endebrock added that Micron is combining memory and storage in new ways. “It’s really about bringing those two closer to the processing window, bringing them closer to the CPU so that we’re driving more efficiency out of that whole platform,” he said.

Crazy interesting stuff from Micron

Mark Glasgow, VP of worldwide enterprise sales at Micron Technology, revealed that the company has “crazy interesting stuff that’s about to hit in the next 12-18 months. It’s going to enable applications that people haven’t even thought of yet,” he claimed.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of OCP U.S. Summit 2016.

Photo by SiliconANGLE