Business operations platform startup Usermind, Inc. has raised $14.5 million Series B in a round led by Menlo Ventures that included previous investors Andreessen Horowitz and CRV.

As part of the deal, Menlo Ventures Managing Director Matt Murphy is joining the Usermind Board of Directors, which already includes Andreessen Horowitz Co-founder and Partner Ben Horowitz, and company founders Michel Feaster (pictured above) and Przemek Pardyak,

Founded in 2013, Usermind is a service built to revolutionize how BizOps are carried out across teams in multiple locations while providing insights and next steps from fragmented data.

The platform is designed to drive front-office growth and revenue through three principles: breaking down the walls between business operations teams such as marketing, sales and finance; shifting perspective from leads, opportunities and escalations to focus on customer, partner and product lifecycles; and to combine analysis with action and experimentation to drive growth, decrease churn and sales costs, and increase the lifetime value of a customer.

Usermind centralizes BizOp management and tracking into a single orchestration hub, enabling operations teams to connect enterprise apps, map data to user-defined key entities, trigger real-time actions, measure impact and make process improvements, all within the same cloud-based platform.

“Companies are eager to shift to customer-aligned operations,” Usermind Chief Executive Officer Michel Feaster said in a statement sent to SiliconANGLE. “The last 10 years have brought optimized, individual SaaS stacks to each department. The next frontier for these companies is about unifying all their business data, taking actions across all their systems, and then measuring and optimizing to improve their processes.”

Affordable BizOps

While the concept of centralized BizOps management tools are far from new, many companies currently use custom software, while others aware of the advantages are said to be unable to afford to build their own, and this is the market Usermind is targeting.

“Standalone SaaS applications don’t provide a complete customer journey. Without mapped and connected data across all our enterprise apps, we wouldn’t have a connected view of our customer,” Chris Farrell, Chief Executive Officer of expense reporting application provider Tallie, Inc., and an early user of Usermind explained. “Usermind connects our systems and business logic so we can identify the patterns that help us treat every customer how they want to be treated. Now we can tell who will benefit from a more self-service experience, and who needs a high-touch process with a rep. With Usermind, we can experiment on when and how to reach out to our customers, get analytics on these interactions, and take immediate actions that improve conversion and retention.”

Including the new funding, Usermind has raised $22.1 million to date.

The company said it would use the new funding to expand sales and marketing, and to accelerate its R&D focused on the digital transformation of companies.

Image credit: Usermind.