UPDATED 12:02 EDT / MARCH 24 2016

NEWS

Will Oracle survive ‘the cloud game’? | #CloudWorld

At this week’s Oracle CloudWorld event in Washington, D.C., competition between Oracle’s cloud services with those offered by Amazon’s AWS systems is one of the top points of discussion and business analysis.

To cover that topic, as well as other consumer-relevant aspects of cloud usage and its flexibility, Melanie Posey, research VP at IDC Research, Inc., joined John Furrier and Dave Vellante, cohosts of theCUBE, from the SiliconANGLE Media team.

Waking up consumers

The early part of the conversation centered around public perception of cloud services, and how “a lot of the attention and a lot of the market share is about just [the] public cloud,” as Posey said. She noted, “Oracle in the cloud is on the hybrid part of cloud,” and while there was the option to use the cloud services it provides as simply a standard public cloud model, consumers would be missing out on many of the possibilities offered by its flexibility in doing so.

Describing other ways in which Oracle’s cloud options could be deployed, Posey characterized it as “more of an all-encompassing diversified IT approach” with “so many modules and different pieces of the application.” As she noted, this diversity of usage was driven by Oracle’s recognition that in the cloud game, “It’s all about survival.”

On-prem, outside access

The ability to run on-prem as well as in the cloud is a distinguishing feature for Oracle’s utilities, but one which not all companies are putting to full use. “For some companies, they’re very focused on keeping their data on-prem, under their own control, but at the same time, making that data available to applications outside the enterprise,” Posey said. Applications which “phone home” to these in-enterprise data-warehouses were one example of how retaining off-prem connectivity can pay off, but it’s a step which many are finding hard to fully take.

Starting a new game

The rivalry between Oracle and Amazon drove the later part of the conversation, and as Posey put it, “When you’re in a competitive situation with a very dominant competitor, the worst thing you can do is try to beat them at their game. What you do is create your own game, and beat them at that … Instead of trying to compete with AWS on the same basis, Oracle is doing something else.”

While the flexibility is a key aspect of Oracle’s push to stay on the market’s frontlines, Posey felt there was more to it than people were necessarily seeing. “What it really is is an evolution of a traditional business model … Now you can do it on-prem, you can do it on the cloud … meeting customers’ expectations for how they want to consume the product,” she said.

Drawing from there to the reception of the event by attendees, Posey gauged the situation as one with significant room to draw in more consumers. “I think there’s a lot of people who don’t recognize how much Oracle is doing in the cloud… because it’s not front-page stuff.”

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle CloudWorld 2016. And make sure to weigh in during theCUBE’s live coverage at the event by joining in on CrowdChat.

Photo by SiliconANGLE

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