NEWS
NEWS
NEWS
Moving on up: The benefits of working higher up the stack | #emcworld
Businesses of all sizes are in a race with competitors to digitize, use data to improve marketing and build advanced applications that satisfy customer demands. Companies could lose customers to another business simply because they’re running a better mobile application. This is why it’s crucial for businesses to focus on up-the-stack software and application problems and outsource the plumbing to someone else, according to Drew Dimmick, product management lead of native hybrid cloud at EMC.
Enterprises need to differentiate from competition, and, “You’re not going to do that by building a better server or hyperconverged environment with a network underneath it,” Dimmick told Brian Gracely (@bgracely), cohost of theCUBE, from the SiliconANGLE Media team, during EMC World 2016. “You’re going to do that by building more engaging applications, more engaging customer interactions with those applications,” he said.
Considering human capital
James Watters, SVP of products at Pivotal Software, Inc., also joined the interview. He said that a company can easily grasp the value of moving up the stack just by considering their human capital.
“That technical talent is so scarce, and so we have a very simple argument,” he said, referring to how Pivotal sells its cloud infrastructure. “You can have your smartest people figuring out how to configure operating systems, or you can have them shipping code. Like, what’s going to drive your business?”
Containers catching fire
Watters said he sees two ways people are approaching application containers. One is, “Let’s just take your legacy and try to put it into a container to say, ‘Hey, I did something new.'”
He said in that case, containers are “fools gold” because they don’t do much to reduce complexity of processing. “So where we see people being really successful is at code level change to microservices,” he said. “Just grabbing a container and putting some legacy code in it doesn’t give you the benefit of Netflix’s operating model.”
Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2016.
Photo by SiliconANGLE
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
