BMC Software Inc. kicked off its global user conference today by outlining a seven-part initiative based upon digital transformation and rolled out two new automation products aimed at DevOps and digital business.

The roadmap that BMC CEO Robert E. Beauchamp laid out to attendees builds on the Digital Enterprise Management strategy the company laid out last year and defines the company’s future product plans. “This year we’re rolling out waves of new products, focusing them on about a half dozen areas that every company must master if they’re going to be successful in their digital transformation,” Beauchamp said in an interview with SiliconANGLE. He cited a recent KPMG International Cooperative survey that found that CEOs believe the next three years of business will be more critical than the last 50.

BMC announced enhancements to its Control-M application workload automation platform that add new capabilities for more efficient managed file transfers in cloud deployment environments and a new automation application program interface (API) for streamlining DevOps processes.

Control-M provides one operational dashboard for visibility into the status of file transfers and business application workloads. BMC said the product eliminates the need to integrate multiple file transfer programs or to manually script or trace transfers across multiple platforms. Control-M now provides rapid cloud installation and configuration capabilities that cut deployment times to minutes from days.

BMC is also extending Control‑M’s automation API support to additional platforms and applications beyond the previously announced Hadoop. Programmers and DevOps engineers can use JavaScript Object Notation (JSON) for job definitions and Git and RESTful APIs for validation, configuration, and deployment. With the delivery pipeline almost identical to the target operational environment, applications run more reliably and are easier to manage, BMC said.

The seven initiatives that will guide BMC’s strategy going forward include agile application delivery, the digital workplace, big data, service management, multi-source cloud, security/operations integration (SecOps) and IT optimization.

“Almost every customer we talk to is in the process of creating a digital experience for customer, supply chain or employee engagement and for the Internet of things,” Beauchamp said. “Every company is now a technology company. Technology companies have to be incredibly agile or they cease to exist very quickly. BMC is focused on assisting those companies.” He said digital transformation is being driven by “the confluence of everything hitting at the same time: machine learning, artificial intelligence, analytics, social, mobile and cloud.”

BMC, a 36-year-old maker of service management, data center automation, performance management, virtualization lifecycle management and cloud computing management software, went private three years ago in an effort to shift its business model away from a reliance on mainframe licenses. Mainframes now make up less than 25 percent of the company’s business, Beauchamp told SiliconANGLE in an interview last year.  Its cloud and performance analytics business is growing at a 60 percent clip, the CEO said last week. “We spent hundreds of millions of dollars modernizing our entire portfolio,” he said. “We’re enjoying the success of surfing on the waves that threatened us before.”

Image courtesy BMC