UPDATED 18:00 EDT / NOVEMBER 10 2016

NEWS

The impact of promoting diversity and community betterment | #NEXTConf

One of the areas of focus for Nutanix Inc., not only at this year’s Nutanix 2016 .NEXT Europe conference but as a general corporate policy as well, is working toward betterment of the community. The company sponsors a diversity program geared toward women in the technology field, and it actively seeks out opportunities to assist the poor and disadvantaged.

Julie O’Brien, VP of Corporate Marketing at Nutanix, sat down with Stu Miniman (@stu), host of theCUBE*, from the SiliconANGLE Media team, during the even in Vienna, Austria to discuss some of its marketing strategies, including how Nutanix is doing its part to give back to the community around it.

‘On my terms’

Nutanix has several marketing programs at the show this year. One such initiative is the hashtag #OnMyTerms, through which the company encourages its customers to take to Twitter and describe their experiences using Nutanix hyper-converged products and how those products are helping them save time.

“We’ve invited customers and channel partners to tweet out what they think that means, what it means to them [and] how Nutanix is helping them free up time, making it easier to do upgrades and migrations so that they can spend more time playing frisbee with the dog or hang out with their kids instead of babysit an infrastructure upgrade,” O’Brien explained.

‘Hungry, humble and honest’

Nutanix is also making a concerted effort to promote diversity, as well as seeking out opportunities to help the disadvantaged through what the company calls the “.heart” initiative, also known as the “hungry, humble and honest” campaign. It sponsors “women in tech” and particularly “girls in tech” programs, as well as identifies opportunities to give something back to the local community. For example, at this year’s conference the company put together 300 backpacks that will be donated to local area children in need.

“We are really making a very concerted effort to not only have a voice in the marketplace around our views and our opinions around diversity and women in tech, but also to do some really strong contributions as well,” said O’Brien. “Sometimes that will be around women in tech or girls in tech, and sometimes it’s around another initiative or area of opportunity.”

*Disclosure: Nutanix Inc. and other companies sponsor some Nutanix 2016 .NEXT Europe segments on SiliconANGLE Media’s theCUBE. Neither Nutanix nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Nutanix 2016 .NEXT Europe.

Photo by SiliconANGLE

A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU