The most powerful technology in the world is useless if a business doesn’t know what to do with it. The digital transformation that is changing the tech world offers a huge array of options, services and stacks, but in the end, what does a company really need? Technology that doesn’t drive business outcomes is an expensive liability. To solve this problem, many companies turn to consulting partners.

To shed some light on this aspect of digital transformation, Dave Vellante (@dvellante) and Paul Gillin (@pgillin), co-hosts of theCUBE*, from the SiliconANGLE Media team, went to the HPE Discover EU conference in London. (*Disclosure below) There they spoke to Kitty Chow, worldwide marketing technology services networking and mobility at Hewlett Packard Enterprise Co., about user experience and the importance of cloud and mobility to digital transformation.

User experience is the key

The conversation opened as Chow described her role as a consultant. She mentioned that in consulting, it’s all about the client’s situation. What a company does with the tech matters more than the technology itself. She stated that focusing on things that are relevant to the user experience is how they make something great. “It really is all about the experience,” she said.

Chow believed it best to look toward the outcome for the client. It’s necessary to marry all this technology with the things that matter for the business. “Is it about the Internet of Things or the Internet of Relevance?” she asked. “The goal is to create relevance from the technology.”

Transforming the work environment

The office today is not that of yesterday. Now, mobility is a concern, and data must be accessible from anywhere. Chow spoke to this, relating that one thing HPE does is work with clients to transform the work environment as the technology changes. Workplaces are embracing mobility, and she sees mobility and the cloud as the driver for this movement.

In this environment, customer engagement is also changing. Chow explained that she would help people experience the technology coming together. When people experience the difference, they feel it in their environment. That changes how people see the technology. “People want to experience it in reality,” Chow said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of HPE Discover EU. (*Disclosure: HPE and other companies sponsor some HPE Discover EU segments on SiliconANGLE Media’s theCUBE. Neither HPE nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo by SiliconANGLE