Data integration startup Xplenty lands $4M and makes its first acquisition

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Moving information from one system to another can either take a few clicks or a few weeks depending on the use case.

When it comes to large-scale analytics projects, data transfers are more likely to fall into the latter category, a situation that Xplenty Ltd. has spent the last six years trying to elevate. The Israeli startup raised $4 million in funding today to continue its work. Bain Capital Ventures, Rembrandt Venture Partners and True Ventures were the primary contributors to the investment.

They were joined by Magma Venture Partners and Waarde Capital, which led Xplenty’s previous $3 million funding round back in 2014. The startup has since seen the number of companies that use its data integration service grow from just over a dozen to several hundred. The platform distinguishes itself with a user-friendly interface that provides the ability to quickly set up information transfer workflows using pre-prepared connectors.

Xplenty provides integration with more than 100 systems including popular databases, cloud services such as Salesforce.com and even Facebook. Developers can customize how information is collected from each source using a specialized language built into the startup’s platform that makes it possible to carry out various data cleansing operations. Behind the scenes, the firm manages all the maintenance work that is involved in running customers’ data pipelines.

Xplenty didn’t specify what it intends to do with the funding, but the plans will likely involve Driven Inc., a San Francisco-based startup that it has acquired in conjunction with today’s funding. The outfit offers an open-source framework called Cascading that eases the deployment of analytics applications on Hadoop.

Driven claims that its software is used by been thousands of organizations including eBay Inc., Twitter Inc. and other household names. The acquisition of the startup should put Xplenty in a better position to target these companies and other firms that rely on Hadoop to power their analytics projects. XPlenty Chief Executive Yaniv Mor said his team will take over the responsibility of maintaining Cascading in a bid to continue “driving the development and evolution of the software forward.”

The terms of the deal were not disclosed.

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