With more than 600 companies relying on its connectivity platform to support approximately 50,000 sites, VeloCloud Networks Inc. is emerging as a force to be reckoned with.

To maintain its momentum, the Mountain View, California-based company has raised $35 million in funding from a group of investors led by Hermes Growth Partners. Other notable participants include Cisco Systems Inc., Australian telecommunications giant Telstra Corp. Ltd. and the sovereign wealth fund of Malaysia. The investment, announced Thursday, comes just over a year after many of the same backers poured $27 million into its coffers in a round that the startup said at the time was meant to help expand sales efforts.

VeloCloud’s push appears to have borne fruit. The period between the two raises saw AT&T Inc., Sprint Corp. and numerous other major brands adopt its platform. The system provides a centralized management console for configuring how traffic flows among geographically disparate parts of a company’s infrastructure. According to the startup, administrators can take advantage of the dashboard to customize the route that packets take from one location to another based on the importance of the information being transported.

The idea is to kill two birds with one stone and ensure important data reaches to its destination faster while improving how network infrastructure is used. A company looking to, say, improve the quality of video conferences, could use VeloCloud’s platform to have traffic generated by communications tools automatically routed through its high-speed internal network. Meanwhile, low-priority packets that would otherwise clog the network can be sent over the public web.

VeloCloud makes it possible to similarly optimize how users connect to backend applications hosted in remote company data centers and the public cloud. To save administrators of manually set networking rules for each workload, the startup’s platform comes with more than 2,500 readymade configuration templates. This feature can potentially save a massive amount of time in large companies where every department has its own unique set of tools and business requirements.

As with the last round, VeloCloud will the new funds from this week’s round keep widening the adoption of its platform and fuel marketing efforts.  The startup has raised a total of $84 million to date.

Image: VeloCloud