UPDATED 15:15 EST / MARCH 10 2017

APPS

Redpoint leads $8.3M round in Astro, which wants to bring chatbots to email

One of the main reasons Slack Technologies Inc.’s messaging service has become so popular is its support for chatbots, which can automate various day-to-day tasks. Astro Technology Inc., a startup that exited stealth mode on Thursday, is working to bring the same experience to email.

Its efforts are supported by $8.3 million in funding from a group of investors that includes early Netflix Inc. and Twilio Inc. backer Redpoint Ventures. Astro announced the investment on Thursday in conjunction with the launch of its product, a cross-platform email client with an embedded artificial intelligence. The bot runs in a dedicated chat window next to the inbox and can take natural-language commands just like its counterparts on Slack.

Astrobot, as it’s called, aims to automate many of the most time-consuming chores involved in managing emails. A user can have the assistant archive messages after a certain period of time to clear up their inbox, ask it to unsubscribe from newsletters that are no long relevant and set follow-up reminders. The latter features lends itself to handling not only emails but also numerous other business activities, which provides a glimpse into Astrobot’s long-term ambitions.

The startup plans to expand its platform from a simple inbox to a centralized place to handle every core aspect of day-to-day work. First, however, Astro will have to establish itself in the fiercely competition email automation market, which has dozens of other contenders vying for a slice of the pie. Among them is a startup called Nimble Inc. that earlier this week closed a $9 million funding round of its own led by Mark Cuban’s Radical Investments.

Astro is on track to give its rivals a run for their money. In an update posted on the startup’s blog shortly after the funding announcement hit the headlines, co-founder and Chief Executive Andy Pflaum revealed that its public beta program has already reached “full capacity” thanks to high demand.

Image: Astro

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