Adobe Systems Inc. is strengthening its cloud offerings with a new service that combines parts of its marketing, analytics and content tools in an effort to broaden its footprint for enterprise marketing users.

Called the Adobe Experience Cloud, the new service consists of the Adobe Marketing Cloud, a new Advertising Cloud, Analytics Cloud, Creative Cloud and Document Cloud. It also uses Adobe Sensei’s machine learning and artificial intelligence capabilities, with the aim of delivering a service that can provide a unified profile and user interface.

As the name may suggest, Adobe is pitching the product as an improved experience in an age where massive amounts of data, the proliferation of devices and skyrocketing customer expectations are forcing enterprises to “rethink their customer experience.”

“At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth,” Adobe Digital Marketing Executive Vice President and General Manager Brad Rencher said in a statement. “Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint.”

The new service was announced alongside a new Adobe Advertising Cloud, a move that takes a company best known for its design and marketing tools more directly into digital advertising.

Described as the industry’s first end-to-end platform for managing advertising across traditional television and digital formats, the new advertising service combines functionality from the Adobe Media Optimizer service and TubeMogul Inc., the marketing and advertising software company it acquired in November for $540 million.

Advertising Cloud offers three offerings: AMO Search, a search management platform; AMO Demand Side Platform, an offering that automates display, social, video and programmatic TV buying; and AMO Dynamic Creative Optimization, an offering that delivers dynamic creative optimization tied into Creative Cloud.

At launch, the service already manages approximately $3.5 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Johnson & Johnson, Kraft, Liberty Mutual, L’Oréal, MGM, Nickelodeon and Southwest Airlines.

“With Adobe Advertising Cloud, brands can centralize all advertising planning and buying through one trusted platform with full transparency into exactly where their ads appear and how effective they are at driving business results,” Adobe Advertising Vice President and General Manager Brett Wilson said in a separate statement. “We are bridging longstanding media gaps – not just between TV and digital, but also between brand and performance advertising.”

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