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Amazon opens up virtual Dash Buttons for other connected devices
Amazon.com Inc. will not be satisfied until every object in your house is capable of ordering its products.
The ecommerce giant today announced the upcoming release of the Virtual Dash Button Service, a software development kit that will make it easier for brands to implement virtual versions of Amazon Dash Buttons on their connected devices.
Brands have already been able to add Dash features to their devices since Amazon launched its Dash Replenishment Service in 2016, but these devices had to be specifically designed with hardware to support the service.
Meanwhile, VDBS lets brands easily add Dash features to any connected device with a screen. These virtual Dash Buttons work just like the real thing, allowing consumers to reorder disposable household items such as laundry soap, printer ink and water filters with a single tap.
The SDK could be a smart move for Amazon since it will greatly expand the reach of its Dash program and make it even more convenient for customers to throw their money at the company whenever they run out of something. Amazon also announced today that several more appliance makers and autoreplenishment products have joined the Dash Replenishment program, including HP, Kenmore, 3M, Epson and Bluestream.
“We’ve all felt the frustration of realizing we’re out of something we frequently use, so it’s no surprise customers are loving the convenience of Dash Replenishment, which makes shopping for everyday consumables completely disappear,” Daniel Rausch, vice president of smart home at Amazon, said in a statement. “Dash Replenishment takes advantage of smart, connected products, enabling a device to track supply usage so a customer never runs out of what they need.”
Anthony Napolitano, HP’s vice president and general manager of print services and solutions, added that “with Dash Replenishment, customers can experience the joy of printing without the fear of running out of ink.”
According to Amazon, the SDK for its virtual Dash Buttons will be publicly available in the coming months, but brands can request more information about the program by emailing the company with their product and use case. Amazon said that it wants to “work with device makers of all sizes, from large corporations to startups.”
Photo: Amazon
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