Brandon Mendelson
Latest from Brandon Mendelson
Meet your new best friend: The local media (Part 1)
This week, B.J. Mendelson explains the power of the local press and their capability to make or break your project.
The good news (and the bad) about doing public relations on your own
Alright! Are you excited? You should be! We’re going to start talking about getting press this week. OR doing “PR”. Whatever you want to say to refer to the often soul crushing work that is trying to get attention for yourself, or your product, by using modern media. I hope you’re excited, (or at least, ...
If what you say is useful, people will pass it on
Internet Fame vs. Real Fame You’ll notice that the “I” in How To Be Internet Famous is capitalized. That’s not a coincidence given what I laid out for you last week here in this column. This week I’ll take you through how to establish credibility and continue on your journey toward (Internet) fame. By the ...
Bad news: Perception is reality. Good news: Reality is totally flexible
Every few years, I buy a new edition of The Associated Press Stylebook. I don’t freelance often anymore, but I keep the stylebook around in case I need to double check something. If you’re not familiar with the stylebook, it lays out the appropriate spelling and punctuation for reporters to use in their stories. No, ...
Little of what you do online matters (And other things that are true)
If there’s anything you take away from this series on How To Be (Internet) Famous, let it be this: When it comes to marketing, few things you do online really matter. Let me give you an example involving a major television network and something I just worked on. Faster Than A Speeding Bullet Let’s say ...
Why you should go offline and buy your customers a beer
I wanted to call this week’s installment of How to Be (Internet) Famous, “GO THE FUCK OUTSIDE!” But. I had a feeling people who are just joining us, and haven’t been reading the series from the start, will have no idea of who I am and why I’m yelling at them about the importance of ...
How American Idol’s worst performers can teach you not to suck
(This is the next part in “How To Be (Internet) Famous”. You can catch up on the entire series here. I recommend going back to Part 1 and reading through the other posts before reading this one.) *** Last week, I mentioned I would tell you how to determine whether or not the first version ...
Don’t do anything until you know why you’re doing it
Hey! This is the fifth part of an ongoing series called “How To Be (Internet) Famous. I’m assuming you’ve read the other installments before you’ve read this new one. If you haven’t, don’t worry! This new one isn’t going anywhere. Take a moment to go back and check out the earlier installments here. As the ...
How to succeed In a world where the American Dream is dead
(This is part four in a series on how to become (Internet) famous. You can catch the previous installments here.) I spent a lot of time in “Social Media Is Bullshit” talking about how marketing authors like Seth Godin were basically snake oil salesmen. One’s no different than what you’d find at a 1935 carnival ...
Most marketing books suck, but these are the ones you must read
(This is part three in a series on How To Be (Internet) Famous. You can check out the previous installments here.) The truth about marketing books is that 99.9 percent of them are crap. You know it. I know it. Heck, even the authors of those books know it. There are many reasons for this, ...