Jeff Gossman

Jeff Gossman is vice president of marketing at ClickFox, which specializes in customer experience analytics software.

Latest from Jeff Gossman

Best Practices: Data-Mapping the Customer Experience in 2013

It’s already February and most executives are likely still recovering from the holiday sales season. However now is the time for marketing teams to start thinking like their IT counterparts and learn from their service mistakes to plan for more integrated customer engagement looking ahead to this December. Companies now possess mountains of data about ...