Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

Latest from Paul Gillin

PwC survey finds CEOs are enthusiastic about generative AI’s potential – but worried about the risks

Chief executive officers expect big things from generative artificial intelligence in 2024. Some 61% of those in the U. S. say the technology will improve the quality of their products and services and 68% believe it will change the way their company creates, delivers and captures value over the next three years. That’s according to ...
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Dow’s customer experience overhaul yields tripling of online sales

Measuring customer satisfaction in consumer markets is relatively straightforward. Many buyers are only too willing to offer star ratings, share their opinions on social media and respond to post-engagement surveys. In the business-to-business realm, however, assessing customer sentiment is a lot trickier. B2B transactions can involve multiple stakeholders and a buying cycle that stretches for ...

Google ends transfer fees for customers exiting its cloud

Google LLC today said it will eliminate all data transfer fees for customers that want to migrate their data fully to other clouds. The change, which applies globally, is effective immediately. Google said it’s the first major cloud provider to initiate such a policy change, which is aimed at ending what it called “restrictive licensing ...

Sofy eases visual element testing in mobile app development

Quantyzd Inc. a maker of a scriptless automation platform for mobile app testing that does business as Sofy.ai, today introduced new features that it said eliminate the challenges of testing visual elements in mobile software applications. Visual Match augments the company’s core testing platform by allowing testers to fine-tune click targets during testing, addressing what ...

Robin AI’s legal copilot gets $26M venture infusion

Robin AI Ltd., the developer of an artificial intelligence “copilot” for creating and reviewing legal contracts, today said it has raised $26 million in a new funding round, bringing its total funding to nearly $43 million. The Series B round comes just 10 months after its previous $10.5 million Series A round. The UK-based firm ...

Business services giant realizes outsized cost savings by moving to the cloud

Conventional wisdom says the wrong reason to migrate to the cloud is to save money, with cost reductions typically topping out at no more than 15%. Don’t tell that to Cintas Corp., though. The $8.8 billion maker of uniforms, cleaning supplies, safety equipment and other business services recently migrated its suite of more than 200 ...

Tembo raises $7M to make Postgres more accessible and configurable

Managed Postgres startup Tembo Data Systems Inc. today said it has raised $7 million in seed funding to further its mission of making the open-source database management system more accessible and available for a wide variety of uses. The Cincinnati-based company was founded by Ry Walker, whose previous venture, the data orchestration platform Astronomer Inc., ...

Salesforce packages core technology for developers and introduces a jobs marketplace

Salesforce Inc. today announced the general availability of Unlimited Edition+, which it describes as a simplified technology package of the technology it uses in its Sales Cloud, Service Cloud, Einstein artificial intelligence, Data Cloud, Slack, Tableau and Industries applications. The company also announced a marketplace for people with Salesforce skills to find jobs. Citing its ...

Featureform raises $5.5M to bring order to feature management ‘chaos’

Featureform Inc., the developer of a feature store for artificial intelligence development, today said it has raised a $5.5 million seed round that brings its total funding to $8.1 million. The company is addressing what it says is a mainly bespoke process by which companies transform raw data into signals to feed into large language ...

Startup VirtualZ says it can connect cloud apps to mainframe data in real time

A team of mainframe computing veterans today is launching a set of products for streamlining access to big iron data and announcing $2.2 million in seed financing. VirtualZ Computing Corp. is addressing the difficulty organizations have integrating data from IBM Corp. mainframes into their cloud applications. Mainframe data is often in older, proprietary formats that ...