Totem is a multi-faceted service that can be a useful resource for PR agents, reporters and startups alike.  It centralizes pertinent information about a company so that anyone has access to the information they need.  Information like the company’s mission, their latest coverage, logo and press contact.  Totem lets you package the press release with the images, contacts with the company history–everything you need to learn about a given company.  And the beauty of Totem is that it’s self-serve for every aspect of press these days, whether it’s social media-driven or more traditional.

There’s two initial options for Totem users: a free service with all the basics you need, or a premium account with full customization for a one-time fee of $99.  The founders believe that this type of service shouldn’t be reserved only for the well-funded.  They also believe that the current way news-related marketing works is overdue for a revolution.  As one that digs through press pitches on a daily basis, I’m glad to see someone delivering a high measure of convenience not only for myself, but every person involved, from press agent to the company itself.

Totem hopes that your press page will become a living, breathing entity, readily updated and always accessible.  It’s designed almost as a landing page, combining the press release with a company blog to present a rather evergreen resource.  What’s more, certain aspects of Totem’s pages are embeddable, so they can be placed on a company’s website in an integrated manner, separating the “press” resource as needed.

But what Totem is really doing here is building a database of companies and their information, and Totem’s true value will lie in how this database is leveraged moving forward.  Will Totem target publications in need of embeddable company information to build out their own resources?  That’s something Totem’s considering, Dilworth tells me.  But the next step is really analytics, where users will be able to see how their embeddable data is being received and how content is being shared.

The analytics angle isn’t a surprising one, given Dilworth’s own background and clients.  Even from his days at Porter-Novelli, I often found myself chatting with startups with a heady focus on semantic search, natural language and data analysis.  From Twine to Parse.ly, Dilworth specializes in data-centric businesses, and has always been able to convey this, sometimes better than the startup founders he represents.

It’s important to note that Totem is a separate project from Jones-Dilworth, though there’s an obvious interest in launching a program like Totem–scratching one’s own itch, if you will.  Totem’s a much-needed change in a digital movement that’s already contravened printed media and its traditional subscription model, all the while reforming content distribution, and marketing for a tech savvy people.

What Happens When a PR Guy Scratches His Own Itch? Totem Launches Beta Today is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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• 5 Open Source Startups to Watch in 2012 # 3: Joyent

Watch ads or check your phone?

The research furthers that a third of Super Bowl users will watch the game “with device in hand.” This will enable mobile users to check their phones 10 times more during the game. Over 80 percent of viewers said they will use their mobile device as much as they did during the same event last year.

Fans are also likely to check their mobile devices for status updates on Facebook or Twitter during commercial breaks. “People have to do something while the teams are in the huddle or during timeouts, so their phones are a good activity,” Zencka said. And to think, a 30-second Super Bowl ad slot comes with a $3.5 million price tag.

“Viewers are sitting in front of the television with a mobile device in their hand and they’ll likely check that ‘second’ screen often,” Velti Executive Krishna Subramanian said in a press release. “There’s no going back now from the fact that the Super Bowl is truly a two-screen experience. Mobile is the second screen that completes the full circle of user engagement – turning advertising into content.”

In retrospect, here are mobile users’ engagements during last year’s Super Bowl (courtesy of iProspect via):

- 61% of Facebook users who identified as Super Bowl fans posted status updates during the game in 2011.

- 28% of users who identified as fans directly chatted or messaged with friends. – On Twitter, the record for most sports-related posts per second was broken six times, culminating at game’s end with 4,064 tweets per second.

- Overall, last year’s Super Bowl generated more than 4.5 million tweets in six hours. – In the United States, Twitter traffic during the game increased by 50% over the previous day.

- 2011 Super Bowl ads have been viewed more than 360 million times online.

- 39% of Super Bowl related searches from mobile devices in the week surrounding last year’s game came on Super Bowl Sunday itself.

- Traffic to Yahoo‘s mobile homepage jumped by as much as 34% over normal during breaks in the action.

- Sports-focused mobile traffic on Yahoo jumped by as much as 387% over normal during commercial breaks.

Brand’s mobile focus gains BI

With this much focus on mobile during the event, brands may as well target the hefty mobile usage and social presence of fans through engaging marketing campaigns and viral videos on YouTube. Twitter and Facebook are getting more and more traction as conversation hubs over the last few years’ major live events. These, on top of the exploding tablet and smartphone usage, will need some heavy thinking from marketers as the figures are becoming harder and harder to ignore. They need to have some strategy to take advantage of this Super Bowl’s mobile craze.

“With millions of people using their mobile phones today for brand interaction in addition to traditional communication, the Super Bowl offers companies a significant opportunity to socialize their marketing campaigns,” said Mark Reino, CEO of Merit Mile Communications. “What’s more, companies that leverage cloud marketing for precision targeting, automation that keeps costs low and enhanced ROI metrics will be the clear winners during the Super Bowl.”

The real value of mobile connections is the direct access to consumers and the potential for business intelligence that follows as a result.  Mobile is the segue between the intangibility of a television broadcast and the physical access of a handset.  Mobile devices are individualized and can establish a long-lasting connection between a brand and a consumer.  We’re seeing this concept evolve within mobile ad standards, with Millennial Media’s latest product update for targeting consumers that have already demonstrated interest in a brand.

Mobile also adds an edge of urgency with the perk of web access.  This immediacy is what brands are picking up on, making the “on-demand” trend a two-way street for content marketers and end users.

“The power of mobile is that it’s immediate–a merchant has the ability to make an announcement with regards to the Super Bowl, or even a time-sensitive discount during half time, and hook them with their loyalty program, incentivising customers to come back,” says Adam Weizer, CEO of Servistree.

“What’s starting to gain traction is the realization that mobile is immediate.  The people that really get this is the younger generation.  I believe email marketing will fade out and mobile will take precedence as people become more familiar with how to use text on their mobile devices.”

Should you actually decide to interact with Super Bowl 2012 on your mobile device, here are some top apps to follow the big game online.

Contributors: Kristina Farrah

Social Mobile’s True Value for Super Bowl 2012? Business Intelligence is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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Foremski’s Take: People in the tech communities have long discussed the need for tech companies to buy media companies. More recently, there has been discussion about Apple using its $100 billion cash hoard to buy music and movie studios.

This won’t happen, for many reasons. I discuss some of those reasons here:

- The tech industry does not place much value on content — even the way it calls the subject “content” devalues it. For software engineers, “content” is a database of files that are published via a set of Internet and web protocols, wrapped in an advertising channel.

For example, Google’s approach to TV is “search.” But is this really the best way to access content? There’s no appreciation of the marketing and curation that needs to take place so that people can find good content.

Jordan Kurzweil, head of consultancy Independent Content, notes:

From iTunes, to Netflix, to YouTube, and to Yahoo!, AOL and MSN before them, not a single tech company has been able to build and launch a single media brand that connects in any real way with an audience. They have failed time and again to build awareness and excitement for original shows, live events, new content verticals and new apps with audiences remotely approaching mass.

- The tech industry has no idea how content is created, or how expensive it can be to produce, market, and distribute it.

Yahoo tried many times to create its own content. It used to have a financial news channel with a state-of-the-art TV studio.

It is far easier for a tech company to offer a distribution platform and let the content creators deal with the production and marketing, and let the markets decide what is successful.

- Most importantly: Content production companies aren’t very profitable. They don’t came anywhere close to 30% to 40% operating profit margins that tech companies enjoy.

Tech company shareholders would rebel if their companies proposed acquisitions of marginally profitable businesses. It would dilute their earnings and affect their share price.

- Why buy the cow when you can get the milk and skim the fat cream. There’s no “Long Tail” economics going on here — it’s all creamy short-tail profits to be made. Look at Apple, growing very fat, off of creating what are essentially Media Consumption Devices that need content to exist, yet it isn’t the content creators that have amassed a $97 billion cash hoard, or report nearly $14 billion in quarterly profits — a $1 billion a week.

You can make lots of money off of content without needing to understand, or own the content creators. Google, Apple, AOL, Yahoo, Netflix, Facebook, Twitter, Flipboard, and thousands of startups know this simple truth. If you have to make content to make money, you won’t make much of either.

Which is why I wish people would shut up about tech companies buying content companies, they, and the tech companies, are clueless about content companies. Plus, has everyone forgotten the biggest, most costliest, failed merger in US history? AOL – Time Warner. Nuff said.

- – -

BTW, here is a speech given by Courtney Love, twelve years ago. I promise that you will have a completely different view of Courtney Love: her analysis, insights, and trends foresight are remarkable, it’s as if it were written today (minus references to dotcoms that no longer exist).

She starts off with a very simple breakdown of a $2 million record deal that a band might be very lucky to get. And she shows how this can result in band members making about as much as they would at a 7-Eleven.

Then she gets stuck into the economics of the Internet and how bands can become the distributors and owners of their music. However, that part of her scenario is still in development, we are getting closer but the record labels are still hanging on, still controlling the business, and still making lots of money while the bands, the content creators get very little.

Courtney Love does the math – Salon.com

To some extent, there is an allegory here that seems to apply to all content creation. Artists, writers, and even journalists, create content for very little money, and that’s the way it will stay for the majority. Many will do it for free because they feel compelled, it’s their passion, a calling.

However, there is a huge amount of money to made from all the industry that takes place around their content.

In the online economy, money is made from the process of aggregation. This devalues any individual piece of content by placing the value in an aggregate amount of content. The economics of the system is set up that way and set up to maintain things that way.

For example, online advertising rates are essentially set by the main players, largely Google. This keeps rates low but Google can still make lots of money through aggregating lots of content. But this means online advertisement rates are too low to adequately pay for the production costs of individual units of content — the money is made in aggregating many units.

The system is set up to reward the aggregators.

When I was at school, we studied dynamic systems in equilibrium. Make a change in one part of the system and it rebalances to maintain the equilibrium. The Internet economy is a dynamic system, and systems always move to maintain their status quo, which in this case is of aggregators:creators. By keeping online advertising rates low, it maintains that status quo.

Which is why the content industries continue to be in a tailspin, and why stock markets value content producers at such low levels — they have a risky future. Flipboard, which produces no original content, has a private valuation greater than that of the McClatchy newspaper group — with $1.4 billion in revenues.

And that’s why tech companies won’t be buying content producers anytime soon, or later — there’s no decent money to be made in producing content!

However, at some point, the tech industry’s ability to profit off of content will falter, because if the content producers can’t cover their costs, then guess what?

These are interesting times.

[Cross-posted at Silicon Valley Watcher]

MediaWatch Analysis: Should the Tech Industry Buy the Content Industry? is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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Publishers can choose between three different subscriptions, the lowest starting at $499/month. They then embed a JavaScript tag on the footer of their sites and the service starts skimming through data.

Dash works by indexing past and current posts and cross-referencing them with all the data it can come with, such the topics discussed, the name of the author, and social media reactions. Publishers can then leverage the tool to identify talked-about developments and publish their articles accordingly, or easily hunt down noteworthy previous coverage to reference.

Search is a key function for Dash, helping you drill down into the data behind your publication as well as the web at large.  Data is updated in near real-time, and even has a tab for current updates for your pub.  You can see how stories are building across publications, how authors are interacting on various social networking outlets, and where your traffic’s coming from.  The idea here is to offer a true vision of an article’s life cycle, enabling editors to better understand their publication’s content in the past and present, as well as to plan for the near future (something every good BI tool will do).

 “Writers and editors with hard-earned experience and great instincts are absolutely critical to the success of any publisher, but for far too long publishers have been left in the dark, lacking the proper tools that cater to their specific needs.” said Sachin Kamdar, CEO and co-founder of Parse.ly. “We specifically built Dash to help online publishers answer the tough strategic decisions they make daily. The launch of Dash marks a huge milestone for Parse.ly and hopefully the publisher tool ecosystem at large.”

Parse.ly’s been testing behind the curtain for a couple of years now, tackling some of the biggest issues web publications face today, and doing so in an era where data convergence is still working itself out across a number of industries.  Kamdar and his team began this project when the concept of real-time was just beginning to find its footing as a practical tool, and applying it to the publishing industry is a poignant cause for this startup.

“[The real time trend has] shaped Dash dramatically,” Kamdar says.  ”Though we were beginning when real time was just getting hot, it wasn’t too overbearing for our goals.  For us, it’s really been about three things that publishers identified they wanted to do–monitoring, planning…and promotions.

“Editors and content creators themselves are turning into content marketers.  They have to be good in the social sphere at identifying content pushed to the right network.  We identify individual Twitter users resonating with a specific post, authors sharing behavior, APIs to tell you how many page views and share’s you’ve gotten on Facebook, Google+, Twitter, LinkedIn…you’re really getting to the effectiveness here.”

As BI trends find more niches to fill, data is the binding substance that makes it all work.  Startups and emerging companies are finding increasingly innovative uses – and sources – for big data. Last week Code 42 claimed a good portion of Accel’s $100 million big data fund for its popular cloud backup tool, which will soon be integrated with analytics functionality for the enterprise.

Contributors: Maria Deutscher

Smart Data Makes Smarter Editors: Parse.ly Launches Dash to the World is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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The explosion of Netflix usage has attracted investors, as evident by the gains in their shares in the stock market amidst continuous US economy collapse. Now, the business has spread its wings in the European continent and landed in the UK and Ireland. But, they will be facing some tough competitions there.

Despite strong rivalries with home-bred Sky Movies, Sky Atlantic and Lovefilm, Reed Hastings showed no signs of retaliation as they enter the UK market: “Relative to each of our competitors we have different differentiators, but Netflix is a very focused on streaming and we do it really well.”

As for Lovefilm, he added: “We have more content than Lovefilm…Lovefilm is mostly DVD by post… and we’re both really competing with Sky.”

In fact, the online video streaming giant feels that there is going to be a subscribers’ revolt in the UK with their entrée. Their prime weapon is their content. They are also holding on to the access-anywhere and unlimited streaming features. Customers can access Netflix via Internet TV, gaming consoles and Apple products and Android mobile phones.

Neil Hunt, Netflix’ Chief Product Officer flaunts and supports this access-anywhere advantage: “We have spent the last four years building and refining streaming players for the major game consoles, smart TVs, Blu-ray players, tablets, and mobile phones, as well as Mac and PC-based computers. We have honed and refined the apps based upon our experience in the Canadian, US, and Latin American markets. The current versions have some cool streaming technology that starts streaming the video instantly and quickly scales up to high definition with surround sound when your broadband connection supports it.”

While Netflix is still on a seesaw from the previous year’s updates and upgrades, the online video streaming industry is growing at a record pace. Several neophytes have been lured to the battlegrounds, testing their luck in this emerging industry. An independent Hollywood movie retailer, Film Fresh has relaunched its platform to offer more titles on its electronic sell-through (EST) and video on demand (VOD). At CES, Shodogg has announced its radical transformation of video streaming delivery by triggering expansion of content providers.

Updates from the familiar front, including YouTube, and the rise of Internet TVs are also indications that the demand in online video streaming is mounting, and becoming more personal.  The potential for this market is spreading across all other industries like mobility and social networking, leveraging consumer demands for cloud services and connected devices.

Can Netflix Oust its New British Rival? is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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According to Allen, he’s been having a team from Elance run “hundreds of queries” based on various surnames and compiled the resulting data into models that show that not only is G+ growing at a current rate of 625,000 daily but that rate has been accelerating ever since Google put the social media project online.

The results are pretty compelling:

July 13 – 10 million

August 1 – 20.5 million

September 1 – 24.7 million

October 1 – 38 million (Larry Page announced “more than 40m users” on Oct 13th)

November 1 – 43 million

December 1 – 50 million

December 27 – 62 million

Allen notes that if the signups rate remains the same, he predicts that Google+ will reach 100 million users on Feb 25^th and 200 million users on August 3^rd of next year. This means that G+ could walk out of 2012 with 293 million users.

However, this expects that the rate does not increase over that time and Allen argues that Google+ is snowballing. Google’s product is still extremely simplistic—especially compared to the almost overloaded with items Facebook—that they still have a lot of devices and outlets they haven’t yet entirely integrated into. As they spread themselves into more devices, Android phones, tablets, and mobile that they will reach an even larger audience and draw more people in.

“As more users sign up, the value of the network will increase for everyone. The network effect will become powerful,” Allen explains. “It won’t be long before new users start encountering family and friends as well as the thriving tech and media sharing community that embraced Google+ early on.”

In fact, enterprise marketing is already piling on board in order to take advantage of the level of community arriving in Google+. As the numbers of consumers on this social network swell, advertisers and marketers will continue to put more effort into drawing them in.

Right now, the G+ is an oncoming competitor to Facebook and since this about numbers, we should talk numbers. Facebook has over 800 million users and 50% of those log in daily; the average user also has 130 friends. Even if Google+ exceeds 250 million at the end of next year, they’ll still have another few hundred million users to go in order to rival the total value that Facebook represents. While G+ has a current mighty showing—almost good enough to be the social network of 2011—it’s unlikely to unseat the sheer momentum of Facebook.

What we’re probably going to see from Google+ is a branching away from the comment-and-app based approach of Facebook and more likely an all-in-one-social-media center. Already, Google is hooked up directly to YouTube; it provides personalized search results, a profile, a hookup with Gmail, and Gtalk. Altogether, these different services all come together alongside Circles (as a tight sharing mechanism) as a way for groups to clique together and use rich media to communicate.

As we see more people get on board with Google+ the use of YouTube and Circles with mobile devices will drive the use of G+ as an organ of viral communication. Even recently YouTube and Blogger connected with the G+ profile and now people can see their G+ Circles +1s on YT adding another sphere of influence for users to see what their community is up to.

Allen ends his predictions by making a bold statement about where he sees this acceleration going: “I predict that 2012 is going to be a breakout year for Google+ and that it will end next year with more than 400 million users.”

Google+ Surpasses 62 Million Users as Growth Continues to Accelerate is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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[Thanks, Daisy!]

New Media Minute: What Did 2011 Teach Us About New Media? is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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Timeline is Facebook’s most radical change so far, a product of a 6-month effort to craft new software that will serve its 800 million and growing users. It turns one’s profile into a browsable history of a user’s entire Facebook life.

There was no definite word of the Timeline’s official roll out schedule, saying it would appear “in coming weeks.” At f8, Facebook hinted that Timeline would appear a week after the conference, but there were no changes to be seen. The delay was partly credited to some legal skirmish with Timelines.com.  However, those who signed up as a Facebook app developer were able to turn on the new feature right away.

Further delays were caused by discrepancies in technical, legal or just downright negative feedback…nobody really knows. The buzz around Timeline grew again after Facebook acquired Gowalla, which brought in a design team for location-based storytelling. And then finally, on the 6th, Facebook launched Timeline for its test run in New Zealand.

While major changes may upset those who have loved Facebook and its old look, this one’s pretty impressive too. It’s easy to customize and control what shows up on the Timeline. The privacy settings have stayed the same. There’s an issue of oversharing though. When you connect an app using the new features of Facebook’s Open Graph, then there’s more information shared than usual.

The new Timeline is also available for Android users. There has been a lot of interesting changes and the old home screen is replaced by a new side bar. It retains the old apps and games that you previously have, and it also provides real time alerts.

Facebook’s Timeline Rolls Out Worldwide is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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Stretching to about 40 million worldwide members, Viadeo partners with Sanoma Independent Media, a leading glossy publisher in Russia.  This pact is set to take advantage of the 51 million internet users in the country.  Russia’s online market is one of the fastest growing in the world, and is ranked first in the continent, according to the Overview of the European Internet Usage in September 2011 by comScore.

Dan Serfaty, founder and CEO of Viadeo, feels this partnership will place Russia on the map of social geography. “Our new office and this joint venture with Sanoma Independent Media open up the door to Russia and its huge growth potential for the professional social network industry. Looking at our multi-local strategy, —focused on the emerging countries—, Russia was the missing part. With this partnership, our BRIC puzzle is complete.”

Their new partner is equally delighted by the deal. In fact, the CEO of Sanoma Independent Media shares excitement, saying,

“We are very happy to partner with Viadeo. Within the next few years, Russia will become the single biggest media market in Europe and Sanoma Independent Media is looking for new and innovative services, for our readers to boost our audience. This alliance aligns with our digital growth strategy perfectly to obtain leading positions in segments such as professionals that are sizeable and close to the core of our local operations.”

The social networking craze has stretched beyond the United States and United Kingdom. It has moved Far East, invading China and spread across parts of Europe including Russia. Viadeo, before setting up an office in Russia, has already marked a satellite office in the United States, looking to rival LinkedIn. The competition between the two heats up as Viadeo acquired Dutch startup, Soocial. It was reported that Viadeo’s IPO will debut this year, but, the company chose to concentrate on emerging markets and postpones its plans in trading publicly.

The development is not only a testament of the growing fanaticism of citizens of Russia and China towards social networking, it is also a proof that recruitment spending is being redirected from the usual agencies and job boards to professional social networking, and on a global scale.

Viadeo Goes to Russia, Ready to Rumble with LinkedIn is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

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Liz Miller, Vice President of Marketing Programs for the CMO Council user engagement and response to a particular customer experience can manipulate marketing strategies within an organization: “The social brand explosion has created a wave of loyalty among social consumers who are eager to show their support and share their experiences with others online, but this loyalty comes at a cost—from savings to games—that consumers see as their social currency. Social can garner significant influence and pull for marketers who can bridge this gap in expectation and execution.”

A CMO Council study shows that consumers tend to be highly engaged and loyal to pages or brands they “like” or “follow.”  The research also revealed the three factors that could augment user engagement by means of social media: better customer experiences, more depth in engagement, and more value for brands. Over 52% of the marketers polled say that they have spanned a greater sphere of influence ever since they became present in social networks.

Lithium’s Chief Marketing Officer, Katy Keim defines how depth of user engagement practices can change the course of the stiff competition between social platforms: “There is a clear digital divide between marketers and what consumers expect from their brands. We are leaving the experimentation phase of social and these survey results clearly illustrate what consumers want. Brands who provide their social customers with engaging online experiences, meaningful interactions with one another, and rewards for doing so will clearly gain a decisive competitive advantage in 2012.”

Friending Facebook, Friending Marketing Success

I am guilty of checking for updates on my online social life in Facebook and Twitter, even before I hammer that boisterous alarm clock in the morning.  I love inviting friends to a Tetris Battle, checking the latest gossip through Facebook’s vine and the status updates from my favorite magazine pages, like People.com or Marie Claire.  Another thing I find myself doing daily is browsing through the latest daily deals to see what I can get for my money. There’s several aspects of gamification keeping me glued to Facebook for the majority of my waking hours.

Yahoo

Integrating with extremely popular social media platforms like Facebook and Twitter is one of the wisest methods to promote and increase user engagement. Even a search engine giant like Yahoo has bulked up its display ads by making recent read articles from its news pages visible to your Facebook friends—an effective way to draw more readers.

Springpad

Another company that believes in the power of Facebook is Springpad. An application boosting digital memory and making information available when needed, Springpad has signed up more than 2 million users, thanks to their integration of “likes” and “check-ins.”  Engagement towards discovery and recommendations recorded a 150% increase in just 6 months.

FriendCaster

Coming soon is a photo editing app in Facebook. This tool is expected to further along the trend for interactive photo albums in social networks. Additional features from FriendCaster include the new photo comment bar that allows users to check comments and likes even faster, the introduction of new themes instead of the usual blue Facebook, and improvements to the user interface.

Google: a two-way street

When you put together the world’s largest social network and the most sought-after smartphone OS, success becomes an understatement. The updated Facebook for Android version includes the redecorated mobile interface, social channels for discovery, Requests, Bookmarks, News Feed and Search.  Facebook’s getting serious about its Android strategy, and in light of the network’s own goals for a smartphone, the wave of the future is certainly held by the mobile sphere.

Google is refilling its YouTube station with upgrades to boost user engagement as well. Their latest project involves one of their most revenue-generating arms, its video site Youtube’s redesigning. The new look has that social element reminiscent of “news feed” we normally see in social networks—an edge that could now give Netflix a serious competition. The refurbishment’s main goal is to personalize user experience and customize channel subscription.

The cross pollination of social media and businesses addresses a good portion of an organization’s advertising goals, and they only continue to grow around social graphs and behavior analytics.  Once a market is captured, deepening customer or user engagement is next—to build loyalty and fanaticism aflame.  This is where data comes in, to get a feel of the current trends. Again, it is important to take note that a marketer has to connect the dots between engagement and sustainability, and the faster this analysis can perform, the faster a marketer can evolve their strategies.

The Big Data Behind User Engagement: Get Smart (Fast!) is a post from: SiliconANGLE We're now available on the Kindle! Subscribe today.

In the same vein:

• TMI: Are You Tweeting Yourself At Risk? [Infographic]
• Terrifying Warning Signs of Social Media Use in Mexico: Who’s to Blame?
• East Coast Cell Phone Carriers Brace Themselves for Hurricane Irene
• Business Intelligence Uprising Centers on Social Media Data
• 200 Million Tweets a Day Keeps Major Funding Underway
• How the Travel Industry Actually Uses Social Media: Infographic