Marketing data is the new currency | #MME16

Marketing data is the new currency | #MME16

One of the biggest mysteries for marketers is what’s truly going on with lead generation. Marketing may spend a lot of money, but it’s not guaranteed to get sales results. Mintigo, Inc., has partnered with Oracle to help bridge that gap to get more...
Traditional media planning is dead | #MME16

Traditional media planning is dead | #MME16

The marketing agency world is under turmoil because they’ve always been the steward for brands to bring high-value messaging to customers. With Cloud technology and increased online channels changing everything, it’s a challenging time to navigate. Vik Kathuria,...