Loren Feldman is the New York City based publisher of 1938Media.com, a fascinating, irreverent and funny critic of the West Coast tech scene. Loren used to be an insider, a close friend of the princes of the Web 2.0 world: Michael Arrington, Robert Scoble, Loic LeMeur, and others. But Loren has managed to upset all those people, and more; and so have I simply by retweeting some of his comic puppetry. (I've been blocked and called names because of my re-tweets of Loren's material but that won't stop me. It's a guy with a sock (puppet) on his hand -- people need to lighten up.) Loren's puppets are hilarious. He has puppets representing Robert Scoble, Loic LeMeur, Shel Israel, Peter Cashmore, Dave Winer, Mark Zuckerberg, Gary Vee, La

Recently, Clearspring Technologies [disclosure: I used to work there.] publicly announced its new direction as an audience buying platform, leveraging the widespread distribution of its AddThis social sharing tool to aggregate intent-oriented data from keyword searches performed by web users (AddThis accomplishes this by capturing search query information contained in the referring URL string when a visitor lands on a web page where the tool is embedded). Search re-targeting has become a big driver in the growth of data-augmented display ad campaigns this year as advertisers look to find consumers that exhibit particular characteristics across the web versus targeting visitors to a particular website based on traditional geographic and demo

Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment? Here are some best practices and tips to follow from Daisy Whitney and ScanScout in this week's New Media Minute.

The Digital Millennium Copyright Act (DMCA) is the weapon of choice for the RIAA. The music industry’s battle to control their properties often snares innocent citizens and puts tremendous pressure on ISP’s to police the net 24/7 searching for pirates big and small. Under the agreement, passed by unanimous approval of the US Senate in 1996, an accused copyright offender is punished before being able to offer proof of legal use. You see all you have to do is to send a take-down notice of copyright infringement to an ISP or website and as written, the service provider must remove said offending items or risk huge penalties. Before a content producer can respond, action is taken and the burden of proof rests with them to appeal and defend

Did your online ad run where it was supposed to? That's the question a lot of advertisers want to know as they spend more money online and in Web video specifically - upwards of 35% more dollars this year alone. Which means we're now seeing a number of technology players offering online ad verification -- to check if your ad ran where you wanted it to run. They're kind of like online ad police and a number of brands and agencies are using them to protect their online ad investment.

Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the New Media Minute, Daisy Whitney details the latest international endeavors for Web creators also covers a smart branded video project from Ericsson that's an example for other companies to emulate.

Has the time finally come to cut the cord? A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week's New Media Minute, Daisy Whitney looks into why consumers are going cable-free and what challenges this choice will present. eMarketer also weighs in with its latest research on connecting the TV to the PC.

Advertising dollars are the foundation of the Web video business and those coveted bucks are highly sought after by networks, programmers and independent producers alike. So how do big brands allocate, measure and assess their spending in online video? Daisy Whitney caught up with the chief marketing officer of storied brand Levi Strauss at ad:tech San Francisco to ask him those questions in her New Media Minute. Here's a rare chance to hear directly from a top decision maker at a major marketer.

At this year's National Association of Broadcasters show, you couldn't miss 3D TV if you tried. The sets were on display on the convention floor and producers were abuzz about how to convert their projects to the new format. The other hot topic at the show was tools for the digital producer to grow their audiences online and on mobile phones. For all the details, check out Daisy Whitney's New Media Minute report from NAB.

Yesterday, Michael Sean Wright posted perhaps the most scathing review of the Streamys online broadcast of any I’ve seen, and I’ve been watching the wreckage from that trainwreck picked apart by the blogosphere and twittersphere since it happened. Today, the chairman of the board essentially told all those who’d listen that the producers of the show would never work in this town again: It is with deep regret that I write this letter to you this evening. Last night was supposed to be a celebration of excellence in the digital entertainment community – another big step forward for all of us and our industry. Instead, our industry was reduced to a series of tasteless and crude “bits”. Last night in the end was a step backwards