

I started this week at CloudConnect in Santa Clara. Today I am at the Parallels conference in Orlando. In this short 48 hours I’ve heard of six new versions or updates of the private cloud.
A recap:
Redapt is essentially a packaging company. The order goes in for a cluster and Redapt works with Rackspace to package and shrink wrap the pre-configured, tested and configured servers. Within two weeks, those servers then get drop shipped to the data center. The service is part of the evolving Rackspace Cloud: Private Edition (RCPE). RCPE is is built on OpenStack.
Scott Sanchez of Rackspace gave me the summary of the new Rackspace service in a phone call yesterday. His point, over and over again, is the story about the company’s fanatical support. That’s the company’s theme so it’s not a huge surprise. But what I like about it? Rackspace is not trying to sell you its hardware or complex, proprietary software that requires an army of IT virtualization experts. It’s about the service and not having to worry about tinkering with the machines. Is it a solid offering? In terms of packaging, yes. Smart move.
But in all of this news, AWS continues to dominate the conversation. It in itself is the infrastructure that allows an ecosystem of service providers to offer platforms, SaaS offerings and apps. OpenStack is essentially a way to compete against what AWS has built. Cloudscaling, Citrx and Nimbula all refer to AWS as either competitor, allie or both. Even Parallels sees AWS as a potential threat.
So what does this mean? AWS will lead for a long time to come.
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