LeBron James Is Not ‘Taking His Talent to ESPN.com’
ESPN can claim whatever they want about not being pressured by outside entities to pull Arash Markazi’s piece on Lebron James, but no one believes them. The second they crawled into LeBron’s bed with their piece “The Decision,” they forfeited all of their credibility with anything related to Lebron James. That was the price they paid for that debacle. It is like the guy who cheats on his wife. Even if she forgives him, from that point forward, everything he says is suspect. Pulling Markazi’s piece opens up a pandora’s box about ESPN’s journalistic ethics.
Is ESPN officially out of the reporting business? Have they decided that they are just going to be the “Entertainment Tonight” for sports: have pretty people on TV who report scores and run highlights? If so, I need more cleavage. Has ESPN become a glorified PR arm for Ben Roethlisberger, LeBron James, and Rick Pitino?
Those stories were not reported, under reported or buried. If it doesn't make the athlete look good, it doesn't run?
Did ESPN really get run over by a chump like Maverick Carter? Does he really have the juice to force ESPN to pull a piece that was unfavorable to his client? If he doesn’t have that kind of pull (and he almost certainly doesn’t), then who in Camp Lebron does? Nike? Vitamin Water? Who?
If you are a reporter at ESPN, what do you do now? I mean other than try to get a job writing for Deadspin or Yahoo!. What in the world is going on when the Deadspins of the world are the ones forcing a closer look at the ethics of journalism? They are forcing ESPN to respond. ESPN has long looked down their noses at sites like Deadspin, but now they are getting rolled because the bloggers are the ones doing the job right.
ESPN claims they pulled the story because Markazi didn’t identify himself and are setting up a scenario where Markazi will be the fall guy if LeBron's 'people' decide they are still angry. Regardless of how they stack the deck, this is crap.
Everyone knew who he was and what he was doing there. What... he was there because LeBron’s posse liked his company; because he was going to pull in women for the evening? Because Arash Markazi was good for their look? Of course they knew he was a reporter. And if they didn't know, they are even more stupid than imagined. Some random guy is at dinner, in the club, next to the star, and no one asks, "Hey, who are you and what are you doing here?" Of course they knew who he was.
What they didn’t know was that their act would play so poorly and that it would further damage what is left of Lebron’s brand. James and his crew probably thought a ‘Lebron bathing in hookers, booze and fools weekend’ would make him more popular and signed off on the whole thing. I find it incredibly unlikely that they didn’t know who Arash Markazi was or what he was doing there.
ESPN has made this a much bigger story than it ever needed to be. If they had let the piece run, everyone would have just nodded their head and said, ‘yep, Lebron James is a spoiled, immature, not very smart basketball player who is surrounded by even less intelligent “yes” men.' Lebron likes naked girls and is spending crazy cash. Not exactly news. But ESPN created an issue by dropping the story. This was a minor story gone major because ESPN was so concerned about making one of their “partners” look bad.
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