UPDATED 18:33 EST / MARCH 12 2009

Twitter has Jimmy Fallon – Facebook has Oprah

If you have been laying under a rock for the past day or so, you may have missed the Jimmy Fallon attempts to be the non-biased Twitter-vangelist he is becoming.

Come on now, aren’t you a bit suspicious that he might be actually doing this for – uhm – a pile of cash? I am. Is he really that big of a fan of twitter? He started this late yesterday afternoon, the official name is the – Bryan Brinkman experiment. Bryan is already back at the NBC studios as I type this.


I just heard something from one of my followers, who I actually follow in return, and he pretty much summed it up well in under 140 characters. I was actually going to use this as the title of the post: Facebook is urban planning; Twitter is suburban sprawl.


Bryan Brinkman already has 25,066 followers as I type this. According to someone he follows, the drummer from The Roots, they want to push him over 100,000.


What is the point of twitter? Well according to the reports earlier today, twitter is driving traffic to social networks and blogs, but not to retail. That may be a reason why the big push is on to have a mainstream person such as Jimmy Fallon push twitter. Without mainstream use of twitter, it still remains as something those geeks do online. Put into the same pigeon hole as any other niche fad.

According to the latest data from Hitwise, Twitter sends most of its traffic to Google, Facebook, TwitPic, and MySpace. Overall, Twitter sends about 1 in 5 users to social networks and another 1 in 5 to entertainment sites like Twitpic, YouTube, or Flickr.

Twitter is however helping to distribute content.

“It appears that Twitter is being used as a social network and means of distributing content,” Hitwise’s Heather Hopkins notes. “Twitter.com’s clickstream profile is much closer to a social network than to search engines or e-mail services.”

Where does this leave Facebook? Facebook, as everyone may have already read, launched their new look. It was later last night when they started this operation, so everyone may still have the old page layout. We also began seeing more information about their new ad targeting system.

Also earlier today, we find out that Mark Zuckerberg is going to be on Oprah.

Of course, Oprah being Oprah, Oprah will also be on the agenda. She’s almost certainly going to plug her new Facebook page, one of the first to adopt an advertising-friendly redesign. So after some awkward banter, we expect the pair will get down to the real business at hand: mutual self-promotion.

And here is how the two, Twitter and Facebook, are tied at the hip whether they like it or not. As Facebook launches all this feel good new stuff in the past day to keep bloggers writing and speculating, twitter is still driving the force behind this information surge. Why do I say that?

Earlier today, I noticed a Facebook employee tweet the following: In Chicago, going to Harpo studios in a few hours.


There it is. Who will reign supreme? It’s all about the same thing – information, streams, real time and socializing. This is something that only will be decided over time. Who do you think will be the benefactor of the mainstream promotion? Facebook with Oprah, America’s backer in their corner – or – Twitter with the new late night personality of bringing the new guys to America’s living room, Jimmy Fallon.

It definitely will be interesting to see how both brands grow, and which one takes the lead as something the mainstream must have as their source of information in real time. Will it be Facebook who is urban planning, or Twitter who is burning and pillaging with their suburban sprawl method.

Let us know your thoughts below, or via twitter: siliconANGLE, John Furrier, Mark “Rizzn” Hopkins, Rex Dixon. You can even let @tomturnbull know what you think, as conversing and discussing is the best way for a community to grow, even if it’s done on a network that is more suburban sprawl than urban planning!

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