UPDATED 13:28 EST / APRIL 27 2009

Facebook loses out again in the ad game

imageFor as great of a technology platform that Facebook has built and the engineering talent they have in house they sure are lacking movement on the business side of things.  Everyone is wondering when Facebook will get their act together and turn on their cash machine.  If they continue to lag in that department others will find ways to monetize and make use of their audiences.

The latest example of them losing out is Us Weekly selling ads space on their Facebook page.  The popular magazine has just a few followers but is working on a Facebook page redesign in imagehopes to monetize their brand on the popular social network.

Facebook could easily be working brand managers who want to monetize their audiences on the site.  Everyone thought that Facebook fumbled things with pulling Burger King’s fantastic Whopper Sacrifice application for a promotional campaign to launch a new burger.  Stating that BK wasn’t "following the rules" by injecting news of the sacrificed friends into the news feed.

Maybe Facebook shouldn’t have balked at buying Twitter, they suffer from the same affliction of revenue paralysis.


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