3D Television: Recipe for a big headache?
The popularity of 3D movies has ebbed and flowed since they became popular in the 50’s. Clearly, they are currently on an upswing, with movie-goers flocking to see anything 3D and, for the most part, are enjoying their experiences—in spite of the headaches most 3D movies cause. Consumer excitement, combined with all that S3D content being generated, would seem to make 3D televisions the obvious next step.
However, 90-plus minutes watching a 3D movie on an occasional basis, in a theater environment built specifically for an immersive 3D experience, is very different from an ongoing, long-term 3D home television experience. Manufacturers, consumers (and pundits!) are not yet savvy about what a good S3D experience really is, so the products currently on the market definitely deliver headaches, which will cause consumers to shy away.
Perhaps television manufacturers and content producers should take a close look at what has happened with S3D technologies developed for longer-term computer use—they are sitting on closet shelves, gathering dust. If manufacturers and content producers don’t create hardware and content of impeccable quality, they run the risk of giving S3D such a black eye that they kill the industry.
It is quite possible, right now, to create high-quality S3D experiences. It is also possible to quantify the level of quality of an S3D experience. Currently, however, we only get glimmers of 3D done right (e.g. NVIDIA’s hardware product—with high-quality content, and bits of “Avatar.”
CES 2010 has been touted as “The Year of 3D.” (So was 2009, so this remains to be seen!) Panasonic, Sony, Samsung, LG, Philips and JVC will be demo’ing their S3D TV’s. I’ll be reporting on them in upcoming blogs.
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