StatusNet Expands to the Desktop; Truly Control Your Own Twitter
StatusNet makes another play for brands and businesses with a new Desktop offering. The download is a multi-platform, open source desktop client, extending its services beyond the cloud. What clients get is a more customized offering of its services, essentially giving businesses and brands more control over the operations of their StatusNet account.
The new StatusNet Desktop supports Linux, Mac OS X and Windows (2000/XP/Vista/Win7), and can also connect to multiple StatusNet sites. This includes secure and private installations, which is great for companies managing a community around this tool. You’ll be able to do all the things you could with its web-based version, including viewing status updates, post new notices and messages, access your inbox and send direct messages.
In all, the new StatusNet Desktop download is a way to put your own version of Twitter onto your server. Taking the organization around community management and placing it in your control, the Desktop version of StatusNet is the company’s next iteration towards providing software as a service. StatusNet now has a cloud-hosted and downloadable way for you to run the show.
Centralizing this type of social status behavior is becoming increasingly important, externally for brand management purposes, and internally for team collaboration and communication threads. While StatusNet, launching its public beta in March, doesn’t have the long-standing appeal of Yammer, it does offer a wealth of social networking integration for seamless interactivity that end users can take advantage of. No sense in recreating the wheel–take the Dow approach and just continually improve it.
Mark’s done a great analysis of StatusNet, its potential and its points of differentiation (see here). Creating a centralized and customizable way of interacting with Twitter and Facebook, StatusNet is one of those third-party tools that actually helps you make sense of that outside activity. As the core concepts around real-time conversations become more familiar through the use of social networking sites, their principles can be better applied to individual needs.
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