Posted at web-based clipboard pastie.org by an unknown person, Apple’s Guidelines of what you can’t sell in their yet-to-be-released Mac App Store was revealed. Some of the rules are quite similar to that of the iTunes, even the Apple-developer standard revenue split of 70/30 remains.

Apple has seen the potential lurking behind a computer-based app store and paved way to the creation of one for Mac. This is an exciting new feature that will draw developers, customers and returns alike.  It’s also a big marketing and revenue-generating opportunity for Apple.  Nevertheless, it should be interesting to see how developers and the public responds, as Apple has already faced criticism around its approval process for apps and ads.

The guideline is a pretty long list, with regular parameters like no apps that don’t work and apps that utilize Apple trademarks. The list is just pretty much like iTunes, with few revisions. OK, here are some more guidelines posted:

# Apps with “Easter Eggs:” Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected.
# No beta apps: Apps in “beta,” “trial” or “test” versions will be rejected.
# No duplicate apps: Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them.
# No drinking/drugs: Apps that encourage excessive consumption of alcohol or illegal substances will be rejected.
# No License Keys: Apps that require the entry of a license key will be rejected.
# No Java?: Apps that use deprecated or optionally installed technologies (e.g. Java, Rosetta) will be rejected.
# No auto-run: Apps that are set to auto-launch or have other code automatically run at startup or login without user consent will be rejected. Similarly, apps can’t automatically add their icons to the dock or desktop.
# No copying Apple!: Apps that look similar to Apple Products or apps bundled on the Mac, including the Finder, iChat, iTunes and Dashboard, will be rejected.
# OS X may not be changed: Apps that change the native user interface elements or behaviors of Mac OS X will be rejected.
# No rentals: Apps containing “rental” content and services that expire after a limited time will be rejected.

Visit pastie.org for the complete list.  In other news, RIM’s made some changes to its App World for BlackBerry users.