The commerce via mobile means has been gaining great popularity in the last period, and with the holiday season warming up, things will get even busier. Retailers and sellers encourage customers to order via mobile phones. In order to gain their customers’ hearts, they also send them information via mobile phones on how to reach their shops, available promotions and catalogs.

This new mean of shopping, m-commerce is expected to grow significantly given the steadily rising use and popularity of smartphones and the consumer behavior that relies more and more on impulse shopping.

Retailigence is a start-up business aimed at wedging itself into the crowded mcommerce market, promoting location-based shopping, which has raised until now a $1.5 million seed round from several top pedigree investors like Draper Fisher Jurvetson, 500 Startups LLC, Quest Venture Partners, ZIG Capital, Global Brain Corp. and angels Mark Schulze, Eghosa Omoigui and Tom Chiu.

Retailigence as an application program interface is meant to ‘link mobile shopping applications to backroom data, such as inventory records’. The program was created to achieve maximum customer satisfaction and increase profitability considerably.

Marcus Ogawa, one of the Quest Venture Partners rulers, said that he has been ‘trying to figure out why this 1-year old startup attracted such a large seed round from investors, such as DFJ and McClure, and the only answer I can come up with is data.If Retailigence has access to reams of mobile e-commerce data, there could be some value there. I guess we will see.’

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