UPDATED 12:47 EDT / DECEMBER 02 2010

Flipboard Re-loaded for iPad Distribution, Ad Revenue

Expected since June of this year, when it was launched as an iPad app, the Flipboard’s application has finally received the features towards its platform and advertising models. The magazine-like project is sustained by multiple collaborations with ABC News, All Things D, Bon Apetite, Lonely Planet, the Washington Post and many others. The novelty lays in the fact that the links to the earlier mentioned sources will be displayed through the Flipboard’s layout, taking some of the pressure off its early issues with content redistribution, copyright and other legalities.

The trial version of the enhanced iPad application is intended to gauge the interest for this “magazine metaphor” and to spot the prospective earnings of the investors (Peter Cgernin, Quincy Smitch, Ashton Kutcher or Jack Dorsey). It is expected that the trial version of the iPad version will appeal to the publishing industry because of the high-end advertising, including Levi’s, Pepsi, CW Television Network or Charity Water.

The first version of Flipboard’s application for iPad functioned much like a classic RSS reader, but now it gives shape to what it was initially intended to be: a social tool for designing customized content of one’s favorite magazines, which can be followed via Facebook or Twitter friends/followers.

The fast and broad spread of such projects in the editorial field has been wittily used by Flipboard, but they’ve also faced issues regarding licensing. Flipboard’s apps is designed to give the user the freedom of oraginizing the content and layout of the personal “magazine” upon user’s interest and likes, but some publishers are questioning whether this is breaching established licensing methods.

Additionally, BBC is planning to introduce their iPlayer TV service for iPads too, against a membership fee.  In this way, BBC is opening the door to a global broadcasting mechanism. Luke Bradley Jones from BBC.com acknowledges the introduction on the new iPad service, extending the current offerings, which are similar to Hulu’s provindings, despite the free national allowance of iPlayer TV within the UK.  The BBC had similar paywall struggles with web-based media players during the early era of on-demand video, dilineating subscription options based on geography, amongst other parameters.

“I can see the value of that view and I believe it’s the way that the global iPlayer will go in the medium term. However I can announce here that we’re going to be adopting a pure paid subscription model for the global iPlayer for launch – in part to get audiences used to using the service, but more importantly so we can generate additional value from the service in terms of the user data that it gives us. We will also offer advertisers the chance to partner with us on the ‘free’ areas of the service.”

Similarly to BBC’s approach to print media, Rupert Murdoch has also announced the iPad developed application for subscribed content: The Daily. Taking advantage of the good welcome of Apple’s tablet since the summertime launch, The Daily will be fill in the discrepancy between the increasing interest for online-reading and traditional subscrptions.

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