Nexage announced today the official release of Nexage Rich Media Connect or RMC, a mobile ad solution designed to scale mobile reach media and enable its clients to access large volumes of high-yield rich media ads. This is in addition to increasing the throughput and efficiency of ad campaigns while simplifying the overall related process.

“Nexage RMC streamlines and manages the processes of sourcing ad inventory; sourcing ads; managing contracts, reporting, and reconciliation; and ensuring ad quality. In so doing, Nexage RMC removes tangible impediments to scale that have constrained rich media growth.”

In order to launch the mobile ad solution, Nexage also partnered up with rich media providers Celtra, Phluant and others, as all the ads are reportedly certified by Nexage to have been written to its Mobile Mediation for Rich Media spec. This is compatible with the ORMMA standard and also seems to be provided added mobile scalability.

As Nexage announced, RMC is compatible with all mobile applications and mobile web.

In other Nexage news, Top Apps chose Nexage to mediate and optimize mobile ad inventory monetization for Top Apps’ Premier Client List’s top 10. This is yet another outcome of the booming mobile ad market, of which Nexage is benefiting like never before.