UPDATED 15:24 EDT / DECEMBER 31 2010

A Merry Holiday for e-Commerce, as Online Spending Reaches $30 Billion

The online retail e-Commerce industry just had the merriest Christmas ever, and probably the best holiday season, as holiday spending reaches a record smashing $30.1 billion. The report was conducted and made public by comScore, a leading enterprise responsible for measuring digital world. The most recent week has seen  $2.4 billion in spending, which is a 17% improvement compared to previous year’s numbers. Data covered is from November 1st to December 26th.

ComScore chairman Gian Fulgoni stressed how e-Commerce rebounded this year and online shopping playing a key role. He said, “Online holiday spending has remained strong through Christmas and we’ve already seen the season totals easily surpass the levels of the past few years to set a new record for spending at almost $31 billion.

For at least this holiday season, the American consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices and spend at a rate that has been slightly stronger than we had expected. After the past few years’ struggles, it is gratifying to see e-commerce return to a state that can only be described as a very merry holiday shopping season.”

In the same report, it was shown that the last week before for Christmas yielded very well, with $2450 overall in daily revenue. The article also mentioned that computer hardware became the number one selling commodity for the holidays. Next would be books and magazines, and then consumer electronics. Nielsen-inspired news was posted just before the holiday season started, predicting that this would be a more profitable period compared to 2009. True enough–within just 35 days, we see that  US holiday spending achieved the $17 billion-mark.

The surge in online purchases within the holiday season only shows that while the US is still hurdling a rise in unemployment rates and aon ongoing financial crisis, the holiday seems to always pull miricles to save commerce.


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