As Yahoo continues to look for ways to grow its web network, the company today announced the launch of Yahoo! Shine, a lifestyle website dedicated to providing a different point of view on issues that concern Canadian women – be it fashion, beauty, parenting or healthy living. The website offers articles, blogs, and videos, as well as feature articles from Canada’s top beauty and lifestyle publications such as Chatelaine, Today’s Parent, and Flare.

The new content destination has three major categories: “The Thread,” which will provide new original online video series, gives women a daily dose of the must-have fashion, beauty, style, and trends; “Your Beauty” is to bring the most important beauty news, trends, and expert advice with easy-to-follow tips and tricks to help Canadians look and feel their best every day; and finally, there’s “A-Line,” to help readers find all the latest celebrity fashion and beauty news including Fashion Faceoff, where style-conscious celebs are pitted against one another to determine who’s hot and who’s not.

“Yahoo! Shine brings originality and a prominent voice on all of the latest lifestyle news Canadian women crave. In keeping with our ongoing commitment to be the center of people’s online lives, Shine features engaging editorial in a smart, conversational voice, coupled with the content from celebrities, bloggers, experts, and leading publishers,” said Derek Chezzi, managing editor, Yahoo! Canada. “From checking out the latest celebrity fashion and beauty trends to tips for managing your life, Yahoo! Shine has it all.”

Yahoo! Shine was first launched back in 2007 and has gained nearly 30 million unique users in the US to date.

This is one of the latest launches of Yahoo! in an effort to tighten its grip as one of the best content destinations in the internet today. However, Yahoo has been having some troubling news lately, with massive layoffs and the shutting down of a number of sites, all in an effort to survive today’s market.

Yahoo made a name for itself as a portal for nearly every niche it could get its hands on, before Facebook took over and other services introduced more effective ways of delivering information to users. It looks like Yahoo is still looking to grow its web network (something AOL is also trying to do), and on an international level at that.  Moreover, it is now facing pressing issues on how its earning report next week will turn out.