Motorola revealed its newest investment, this time going to Moblyng, a leading developer and publisher of cross-platform, HTML5-based games for mobile devices and social networks that has served until now around 9 million clients.

Motorola Mobility Ventures seeks out the most innovative and promising new companies in which to invest, and we found a strong synergy between our vision for the future of mobile and Moblyng’s strategic direction,” said Harshul Sanghi, managing director of Motorola Mobility Ventures.

“Moblyng was an early adopter of Android and is an industry leader in using HTML5 to bring cross-platform social gaming experiences to mobile devices. We look forward to accelerating the realization of their vision.

The gaming industry is riding high as Old Navy concluded its contest in search of a game developer. The company bought Breakout Band, offering them a $15,000 prize and publicity for including a feature in the game that lets users create their own Old Navy-themed song, inspired by Old Navy Records’ debut songs.

Motorola Mobility’s venture arm has been very busy lately with investment opportunities, informing about its strategic investment in Catch Media, provider of digital right management software, offering retailers, carriers and consumer electronics vendors the ability to offer their customers legal and convenient access to their digital content from disparate devices – smartphones, tablets, set-tops, connected TVs and other connected devices inside and outside the home.

Motorola sees a huge opportunity in media cloud services, just as its competitors do; HTC recently  finalized in acquisition in media content of Saffron Media Group, which trades as Saffron Digital, for £30 million. PaidContent notes that the main reason for which Motorola and HTC turned to media content is the need to differentiate from competitors:

Smartphone and tablet makers—locked in an arms race on device hardware and operating systems—are increasingly looking to other services around content to help differentiate their products from the rest of the crowd, and this is leading their investments in this area.