Playdom, the social games product group of Disney Interactive Media Group, just launched a 10-day program to help Japan earthquake and tsunami victims– in addition to the many mobile games that have already lent to the cause. One of the highlights of this program is a website which the group has set up for people to directly donate to the American Red Cross. And to show their gratitude to the Playdom Community, they will be giving away virtual items across six of their mobile games.

Playdom, taken under Disney’s conglomerate wing, has an expansive reach with its social and mobile games. It has a growing presence on Facebook, MySpace and several other international networking sites such as City of Wonder, ESPNU College Town, Social City and Sorority Life. In addition to their mobile games portfolio, Playdom just launched a new game today called Deep Realms, bringing the timeless beauty of RPGs to the social gaming sector.

Other mobiles game platforms and publishers have also taken the initiative to help Japan. Zynga has sent a total of $1.35 million to Japan from virtual good purchases and direct donations to Save the Children. Apart from the initial amount, Lady Gaga also donated $1.5 million to Japan via the partnership of Zynga and Save the Children. Weeworld also did the same thing, raising funds via virtual goods. Weeworld.com and WeeMee Avatar Creator app donated 100 percent of their March proceeds to the Japan Earthquake relief.

While social and mobile games prove great promotional tools for raising awareness, they’re striving onwards with a few notable milestones. Other things Rovio’s latest franchise, Angry Birds Rio, hit 10 million downloads in just 10 days and has proven itself to be truly sensational. Regardless of whether you’re a fan of the game or not, this number is undoubtedly impressive.

Also, it seems like Zipline, a mobile games company and the creator of the Moai game development platform, is going to finally solve the most daunting problems of mobile game developers these days and giving them the ability to craft a mobile game that could run on both iOS and Android. Let’s face it, the market’s getting pretty crowded with way too many doubles. Why can’t we have just one?