UPDATED 13:08 EST / APRIL 11 2011

Double Defense Wins Startup Sauna Competition in St-Petersburg

Ever wonder if a package that you have received in the mail had been tampered with? How do you know if the package has not been opened or dropped? Double Defense can determine if your box has been meddled with. It is said to be 100% accurate, easy, cheap, and the best part is that it is a simple sticker.

This high tech sticker knows exactly what your package has gone through during its journey. It relies on optic technology and it’s impossible to forge.

The team behind the technology believes that Double Defense will be the one and only cargo security solution in the near future. The company was initiated by a group of 2 Masters students of  Saint-Petersburg State University, a Physics PhD Student from Moscow State University and a logistic specialist. They have been testing out their product with independent logistics operators and insurance companies.

It aims at first selling their stickers and sensors to freight companies as it enhances a competitive position because this sticker decreases the shipment checking and increase the process efficiency. The end users would then be provided with a guarantee that their product being mailed is delivered in un-tampered packages.  The stickers would be sold in conjunction with the sensor that reads the sticker’s output information.

According to Double Defence, all other existing products that claims that they detect tampering are either very expensive, but accurate in detection, or rather cheap, but unreliable. The Double Defense sticker’s price is a mere 6 cents to produce. Double Defense plans to sell stickers at 25 cents a piece. The gross profit margin is estimated to be 400%.

In 2011, Double Defense Company will launch the product in the low-cost Russian market in order to test the product and polish the concept and marketing mix. The team is eager to participate in the Startup Sauna program in hopes to establish better relations and connections in other countries such as the US. They hope to introduce the Double Defense sticker to American markets in 2012.

Double Defense is the winner of Startup Sauna Warmup in St-Petersburg. The team will participate in the intensive program in May. They were chosen out 40 other applications. The Startup Sauna has been travelling around the Baltics to find the best startups to participate in their seed accelerator. The event has also been recorded, so you can see the other Russian teams pitches at the Startup Sauna.


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU