The web really wants to get down to street level, and people are buying the convenience mobile has to offer. Today, the hyper-local arena gets two more players as Quipster and Mundo Media-acquired Living Deal make their way to the market.

Quipster claims to offer a better way to check-in and announced the launch of its location-based social networking platform on the iOS, enabling users to share and discover what matters in town in a fun, speedy and more social manner. It provides context via icons called quip which allows users to immediately share their experiences and comments. These quips can be posted on Facebook, Twitter and Foursquare. Also, user can build their communities, as well as get recommendation on fun activities around town from the feeds of the people they’re following.

“Quipster makes checking in fun and casual. But quipping is not solely about sharing updates, it’s about redefining the world around you and that of your fellow citizens,” said Krating Poonpol, founder and CEO of Quipster. “By quipping, you are giving a voice and personality to your town.”

With Quipster, your social life doesn’t end at sharing.  You can be a social icon too, based on the number of times your friends and other users read, liked and commented on your quips. Your quips will also become the basis of your ranking on the site. There a couple of categories on Quipsters such as Partying, Dining and Travelling.

On the other hand, MUNDO Media today re-launched Living Deal, a deal site which the former acquired for an undisclosed amount last year as part of their expanding portfolio of performance-based marketing tools.

“Living Deal’s business structure perfectly complements MUNDO Media’s focus on performance metrics and lifetime value of consumers,” explained MUNDO CEO Jason Theofilos. “Living Deal brings MUNDO Media’s knowledge of consumer habits and performance marketing to those small businesses on the lookout for long-term customers.”

Living Deal’s focus this time is matching up merchants with high net worth customers. Last year, they catered deals on food, drink, attraction products and several other unique offers. It operated in Calgary, Alberta, Mississauga, Ontario and Toronto, and is looking forward to penetrating deeper into the Canadian and US markets.

“The consumer needs to win, the merchant needs to win, and we need to win,”  Theofilos continues. “We use our technology to marry those components.”

The expertise of MUNDO media on consumer online behavior will enable Living Deal to target customers to convert from deal purchase to redemption, giving merchants repeat customers. They’re basically applying the local deal technology to their existing database of consumer behavior, leveraging their knowledge to deliver relevant deals to consumers.

“A lot has to do with mobile technology. I think we’re at an exciting time where mobile’s at a point where we can utilize tools on mobile that were previously being used on the web,” Theofilos explains.

“We’re able to track in real time a consumer’s proximity and time. We’re using that data for locally specific deals that we can re-market to the consumer and target them at the best time. When does that consumer typically buy? 8 am on Monday morning, or Sat afternoon?”

In other hyper-local developments, LivingSocial managed to outbid Groupon France in acquiring Dealissime.com. LivingSocial previously announced that it will be acquiring the French deal site along with SocialMedia.com, a display advertising company founded by a former Google Executive. The details of the deal were not disclosed.

“LivingSocial looks for companies that have similar values and ways of working,” LivingSocial co-founder and chief executive Tim O’Shaughnessy said.

“The team at Dealissime shares our drive to change the face of local commerce by working directly with merchants to craft handpicked deals that entice, surprise and delight our members,” O’Shaughnessy said in a statement.

Meanwhile, Groupon Now! expands to NYC and San Francisco effective June 1. Groupon Now! is an easy way to explore your neighborhood and save money on anything you need right now. The deals on this section are valid for only a day so it has to be redeemed immediately. It’s gotten a whole heap of reviews when it flooded Chicago with deals that were priced at $1 during its launch back in May 20.

However, Groupon should not be too confident. Google, whose offer for acquisition it rejected, is prepping to launch a competing service they will brand as Google Offers. The search giant has already started signing up Portlanders for the beta back in mid April. The rumors about Google launching a deal site first emerged back in January a little after it got rejected by Groupon. Moreover, Google Offers will be integrating it with Google Wallet.  While Google’s not likely to knock Groupon out of its top spot, it does demonstrate the growing interest in hyperlocal mechanisms as they apply to retail and marketing.