According to a rumor by Boy Genius Report yesterday, Apple is prepping to launch its new iPhone in the beginning or middle of August, instead of its annual September event. Added with “a radical new case design” the new iPhone will be distinct from its predecessor.

Previous speculations have it that the iPhone 5 roll out will be in September since Apple has always announced new iPods on September. However, the popularity of a mere digital music has always been doomed to end, bringing iPhones to heighten once more its waning market.

Apple didn’t even announce a new phone at its developer event in June –which is contrary to is own short-established tradition – but they did announced a new iOS.  It could be that Apple is changing its hardware along with its new software, which faced some major upgrades at this year’s WWDC event. No one knows for sure, but September should be interesting.

According to Bloomberg, the new iPhone will be faster, sporting a new dual-core processor and a new camera, but “the new iPhone will closely resemble the iPhone 4” or so they believe. They’re also sticking with expectations for a September release. Whether it’s a new design or an improvement of the previous one, it should be thinner and faster. An earlier release would be nice, but September is not really a far cry from now, so that should be fine for most consumers.

There’s also a rumor of an Apple-branded TV set. According to Business Insider, “an anonymous former executive,” said Apple “could launch later this year” but “he hedged by saying it might be a whole year before we see it.” The inclusion of an Apple-branded television would make the iPhone maker more competitive with Google, which has its own TV service, though it hasn’t picked up much steam.  With Apple’s clear intentions around the cloud and easier access for Apple-related content amongst devices, a TV would be a natural progression as the company sets out to provide a full range of gadgets and services.

But here’s an official product release: Apple has released its Final Cut Pro X, the latest version of its professional video-editing software. It was first unveiled back in April at NAB. It will be available in the Mac App Store for $299.99, making it impressive not only in functionalities but in price tag as well.

Apple is doing great. It managed to enliven its waning iPod market with an iPhone, and brought forth the iPad tablet, which is one of today’s biggest successes to date. Now iPhone app downloads are on the rise in Asian countries, especially in China, where they’re experiencing a dramatic incline over the past 6 months. The western market is slightly falling-off, but China becomes its second largest market, and China is waaaay bigger than the US. There’s a drawback though. When it talks of revenue, the Asian market is dragging its feet behind the US and European market. This problem requires more potent monetization solutions, which Apple will likely have few problems conjuring up.