Steven Manley, CTO of EMC’s Backup and Recovery group attended VMworld and made his first appearance in theCube.  He discussed backup, where EMC stands in this market, and his take on the industry.

Manley kicked of the convo with Wikibon’s Dave Vellante by talking a bit about his role in the company, following with his opinion of the major influencers in the market. He highlighted that customers haven’t been seeing as much user experience shifts as changes under the surface, driven for one by the rise of deduplication in the past decade. The latest example of that is Permabit, which announced it has doubled Albireo’s dedupe rate by 250 percent within a year.

Manley continued to talk about what he thinks the market should be looking out for:

“Because of the amount of data you have, and because of things like virtualization where servers are much more heavily loaded then they ever were before… for backup to be able to hit its window we need the applications and system that own the data need to take a more active role in the backup.”

Different businesses, or admins for that matter, are also starting to take control of their network’s backup, says Manley, meaning each unit can become responsible for its own data. In a multi-vendor environment, this can lead to compliance issues, which is why organizations need to centralize these operations as well to achieve a balance of some sort, according to him.

The third topic that came up during Manley’s visit to theCube was how the cloud has gotten denser.  More VMs mean higher compute resource utilization, and enterprises don’t have enough left for backup. VMware offers a solution in the of change block tracking:

“VMware can tell us, here’s what interesting since the last time you did your backup. And then you just apply your deduplication against that,” he said.


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