This week featured the Oracle OpenWorld 2011 tech conference, and a host of other cloud industry updates.  Some of them directly relate to the enterprise IT giant, with the public cloud being one of the main highlights.

Both Hewlett-Packard and Google announced new service offerings. Starting off with HP, the company revealed earlier this week that they will begin delivering SAP applications to customers as a part of the HP Enterprise Services portfolio.  SAP CRM will be the first app that will become available, and there is a big likelihood that the two companies will extend this partnership. This blends in with Hewlett-Packard’s aggressive cloud expansion strategy, and SAP’s efforts to flesh out its partner ecosystem.

Moving on to Google, the internet giant took a jab at Oracle by introducing the Google SQL database-as-a-service the day after the latter announced its own DBaaS, the Oracle Public Cloud.  The new offering is a part of Google AppEngine, and is free for use before the official launch (Oracle Public Cloud is too prepping to launch, and is currently in beta).

Google is not the only one who took a jab at Oracle this week. After the keynote of Salesforce.com head Marc Benioff was canceled to facilitate what is presumed to be a not so innocent PR trick, and then scheduled another speech at a nearby venue where he bashed Oracle for not being a true cloud company. Klint Finley, however, details how Oracle is a cloud company here.

Far away from the enterprise cloud, the consumers cloud also got a major boost this week.  Microsoft is adding a content streaming function to Xbox 360 that’s set to arrive within three months. The company already signed up 40 broadcasters, including bigger names such as Comcast, HBO, BBC, and a number of others that will be available based on geographical location.