Brits Hoard over $3.7BN in Digital Assets, Most Don’t Know of the Cloud
A recent study by Rackspace- Generation Cloud reveals that the use of Cloud for the storage of digital assets and possessions is increasing more than ever. This study was conducted by Rackspace in association with the centre for Creative and Social Technology (CAST) at Goldsmiths, University of London. The study was conducted among 2,000 UK adults, and reveals that the dependence on cloud computing is rapidly increasing in UK, either in a knowing or unknowingly manner. Out of all these respondents, 66 percent replied with a positive response when asked about cloud computing usage. Interestingly, many of them do not even realize that they are using these cloud services.
Some key findings from the study are as following:
- As a group, Brits are hoarding at least £2.3bn worth of personal possessions in the cloud (Almost a quarter (24 per cent) of UK adults estimate they have £200 or more worth of music, videos, photos in their personal cloud).
- 31 per cent of Brits say they have considered digital possessions as a potential ‘digital inheritance’ that they could leave behind when they die.
- 11 per cent have addressed their digital entities with care – e.g. they have left passwords to their digital treasures in their will – or are at least planning to do so.
- Over half (53 per cent) have what they consider ‘treasured possessions’ in cloud services such as Hotmail, Facebook, YouTube and Flickr.
- Two-thirds (66 per cent) of us have our head in the clouds – we are unaware we regularly use the cloud (even though 1 in 10 spend more than 5 hours a day in it – more than 76 days in total over a year).
Take a look at this infographic for detailed figures:
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