Above, is a demonstration of how Intel, the world’s largest chip maker, uses a proprietary monitoring technology called “Social Cockpit” to analyze the flood of social media buzz generated by the massive Consumer Electronics Show in Las Vegas.

The Intel system works in real-time to identify and track individuals that have said anything online that’s related to a brand, a competitor, or a specific topic. The monitoring technology determines who they are, where they work, their job, their level of online influence, and records what they said, where they said it, and when.

[Cross-posted at Silicon Valley Watcher (http://s.tt/15co2)]